Action Figures Toys Market: Analysis by Key Players Focusing on Growth Strategies and Upcoming Future

The globalย Action Figure Toys Marketย was valued at $9 billion in 2021, and is projected to reach $15.3 billion by 2031, growing at a CAGR of 5.3% from 2022 to 2031.ย The reason for the popularity of action figure toys is that it is a highly competitive market. As a result, there are numerous companies that manufacture these toys, and each one is competing to gain a stronger foothold in the market. This means that prices are kept low due to which the customers are benefitted as they can get these items at affordable rates. These products are sold all over the world and are in high demand. Hence, there is plenty of scope for expansion in this market. Moreover, people all over the world enjoy purchasing and collecting action figure toys which is expected to boost the growth of the market in the coming years.

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๐—ง๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ถ๐—ฑ๐—ฒ๐˜€ ๐—ฎ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฟ๐—ฒ๐—ต๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€ ๐—ผ๐—ณ ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜† ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ถ๐—น๐—ฒ๐˜€ ๐—น๐—ถ๐˜€๐˜๐—ฒ๐—ฑ ๐—ฏ๐—ฒ๐—น๐—ผ๐˜„:

Some of the key players profiled in the action figure toys market analysis include Hasbro Inc., Mattel Inc., LEGO System A/S, Spin Master, Bandai Namco Entertainment Inc, McFarlane Toys, National Entertainment Collectibles Association, Hot Toys Limited, Square Enix, and Kotobukiya.


The global action figure toys market is segmented into material type, age group, gender, sales channel, and region. By material type, the market is classified into plastic-based, silicon-based, and others. By age group, it is studied across up to 5 years, 5 to 10 years, and above 10 years. By gender, it is distributed into boys-related, girls-related, and neutral. By sales channel, the market is divided into hypermarket/supermarkets, specialty stores, departmental stores, online channels, and others. By region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

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Based on Material Type, the Plastic material Action figure toys segment held the major share in the market, and it is likely to remain same throughout the forecast period. Plastics appear to be the ideal raw material for toys. They’re relatively cheap, easy to clean, long-lasting, and can be shaped into almost anything a child’s imagination can conjure up. Manufacturers are now moving towards sustainable plastic action figure toys.

Regional Insights:

Based on region, North America has the highest action figure toys market share in 2021. North America occupied the largest market share of around 38.7% in the action figure market in 2021, Operating players in the market are strengthening their retail presence across the region. Amazon, Walmart, and Target have increased their toy assortments and ramped up their marketing in 2019. Walmart, which coined itself โ€Americaโ€โ„ขs Best Toy Shop,โ€ร‚ย introduced a digital playground and relaunched its interactive toy lab while Amazon released its second annual paper toy catalog for the holiday.

๐‘น๐’†๐’๐’‚๐’•๐’†๐’… ๐‘น๐’†๐’‘๐’๐’“๐’•๐’”:

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  Key findings

  • Region-wise action figure toys market size is anticipated to grow in Asia-Pacific at a robust CAGR of 10.2% during the forecast period.
  • By material type, the plastic-based action figure toys led in terms of market share in 2021, and are expected to gain market share in the action figure toys market forecast period.
  • As per gender, the boys-related action figure toys market share is leading in terms of market share and is predicted to dominate the same in the coming years.
  • Depending on age group, the 5 to 10 years segment accounted for about two-fi share of the action figure toys market in 2021, and is poised to grow at the highest CAGR during the forecast period.
  • On the basis of sales channel, action figure toys market growth in the online channels segment is expected to gain market share in the coming years and is estimated to grow at a CAGR of 5.9% during the forecast period.

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