The massive rise in mobile user base and high mobile phone usage is anticipated to increase Mobile Value-Added Services Market opportunity. This is because of mobile phones are also heavily used for entertainment on the go. For instance, watching movies, playing games, watching news, cricket scores, money transfer, and others.
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Another significant driver for mobile value-added services is the rollout of 4G and 5G network services because it necessitates the deployment of new services that will draw more users to the operator. With the rollout of new technology innovation in field of telecommunication sector, content providers are now focusing on supplying fresh, interesting material that draws customers, and provides better customer service. These factors are anticipated to boost the mobile value-added services market size in the upcoming years.
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The global mobile value-added services market share is segmented based on solution, end-user, vertical type, and region. By solution, it is classified into Short Messaging Services (SMS), Multimedia Messaging Services (MMS), location based services, mobile email & instant messaging, mobile money, mobile advertising, mobile infotainment, and others. By end-user, it is classified into small & medium enterprise and large enterprise. By vertical type, it is classified into media & entertainment, healthcare, education, retail, government, telecom & IT, and others.
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By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.The key players profiled in the mobile value-added services industry report include Mozat, Apple Inc., Vodafone Group plc, Samsung Electronics Co. Ltd., Reliance Industries Ltd., Huawei Investment & Holding Co. Ltd., Onmobile Global Limited, Comviva Technologies, Alphabet Inc., and One97 Communication.
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Key Findings of the Study
- Based on solution, the Short Messaging Service (SMS) sub-segment emerged as the global leader in 2021 and the mobile money sub-segment is anticipated to be the fastest growing sub-segment during the forecast period
- Based on end-user, the large enterprises sub-segment emerged as the global leader in 2021 and the small & medium enterprises sub-segment is predicted to show the fastest growth in the upcoming years
- Based on vertical type, the government sub-segment emerged as the global leader in 2021 and the telecom & IT sub-segment is predicted to show the fastest growth in the upcoming years
- Based on region, the Asia-Pacific market registered the highest market share in 2021 and European market is predicted to show the fastest growth in the upcoming years
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