Rise in shift to data driven businesses, increase in marketing automation, and surge in demand of mobile analytics augmented the growth of the global Web Analytics Market. Based on application, the targeting and behavioral analysis segment held the major share in 2018. The market across North America accounted for around one-third of the global web …
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Rise in shift to data driven businesses, increase in marketing automation, and surge in demand of mobile analytics augmented the growth of the global Web Analytics Market. However, data privacy and cyber security, and shortage of skilled labor hinder the growth to a certain extent. Conversely, predictive web analytics and increase in cloud adoption are …
Continue reading “Web Analytics Market Scenario Highlighting Major Drivers & Growth Forecast – 2026”