Increase in demand for consistent customer support throughout business interaction, availability of real-time data, and expansion of the retail industry fuel the growth of the global customer journey analytics market. On the other hand, complexity in overall data synchronization and data privacy impedes growth to a certain extent. Nevertheless, a focus on virtual touchpoints is …
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Customer Journey Analytics Market Strategic Imperatives for Success and Rising Demand- 2022
Expansion of the retail industry, availability of real-time data, and surge in demand for consistent customer support during business interaction drive the growth of the global customer journey analytics market. However, complex process of data synchronization and concerns regarding data privacy hamper the market growth. On the contrary, rise in focus on virtual touch points …