Expansion of the retail industry, availability of real-time data, and surge in demand for consistent customer support during business interaction drive the growth of the global customer journey analytics market.
However, complex process of data synchronization and concerns regarding data privacy hamper the market growth. On the contrary, rise in focus on virtual touch points is expected to open new opportunities for the market players in the future.
Download Sample Report (Get Full Insights in PDF – 383 Pages) at: https://www.alliedmarketresearch.com/request-sample/6337
Based on deployment, the on-premise segment contributed to nearly two-thirds of the global customer journey analytics market share in 2018, and is expected to rule the roost by the end of 2026. This is due to its integration capability with in-house analytics tools.
Simultaneously, the cloud segment would cite the fastest CAGR of 24.1% during 2019–2026. Rise in cloud migration among various industries across the globe has boosted the growth of the segment.
Based on application, the campaign management segment held the major share in 2018, generating nearly one-fourth of the global customer journey analytics market, owing to rise in e-commerce businesses.
At the same time, the product management segment would showcase the fastest CAGR of 23.3% throughout the forecast period. Increase in investment in the innovative product or service has driven the growth of the customer journey analytics solutions at a significant rate.
Based on geography, North America accounted for more than one-third of the global customer journey analytics market revenue in 2018, and is projected to dominate during the study period. Data-driven customer experience has garnered high demand in this region. This has led to hyper-competitive economy strategies among which analytics has gained high momentum.
Simultaneously, the region across Asia-Pacific would register the fastest CAGR of 22.0% by 2026. Emergence of new technologies and trends, especially those associated with the advent of industrial revolution and digitization are rapidly evolving in this province and shaping a robust digital ecosystem that supports digital businesses.
The global customer journey analytics market report includes an in-depth analysis of the prime market players such as Acxiom LLC., Adobe Systems, Inc., BryterCX, IBM Corporation, Nice Ltd., Pointillist, Quadient, Salesforce.com, Inc., SAP SE, and Verint Systems.
For Purchase Enquiry: https://www.alliedmarketresearch.com/purchase-enquiry/6337
Thanks for reading this article; you can also get an individual chapter-wise section or region-wise report versions like North America, Europe, or Asia.
If you have any special requirements, please let us know and we will offer you the report as per your requirements.
Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
Similar Reports:
About Us:
Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients in making strategic business decisions and achieving sustainable growth in their respective market domains.
Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies. This helps us dig out market data that helps us generate accurate research data tables and confirm utmost accuracy in our market forecasting. Every data company in the domain is concerned. Our secondary data procurement methodology includes deep presented in the reports published by us is extracted through primary interviews with top officials from leading online and offline research and discussion with knowledgeable professionals and analysts in the industry.