The beginning of 5G in the media and broadcast industry is expected to deliver a progressively integrated video/mobile customer capability which will boost the growth of broadcast infrastructure market. In addition, arrival of 5G technology in the broadcast and media industry is anticipated to boost due to surge in necessity for mobile/video consumer attractive experience. 5G technology will support growth in augmented reality (AR), virtual reality (VR), industrial automation, and AI. Thus, the increasing adoption of 5G is expected to create new revenue growth opportunities for the broadcast infrastructure market in the coming years.
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Impact of COVID-19 on Top of Form Broadcast Infrastructure Market:
1.News broadcasting consumption across languages has grown up to 298% in the post lockdown period compared to the one preceding it, according to data released by television monitoring agency BARC (Broadcast Audience Research Council).
2.As more people stay home, self-isolation and quarantine measures could increase media consumption in the home. This may result in an increased use of entertainment services such as video on-demand and gaming. It may have positive impact on broadcasting industry.
3.The concept of remote production is increasing amid coronavirus lockdown. The advantage of remote production is that it allows the production team and crew to work from a safe environment within their households without compromising the quality of a broadcast product.
Media consumption around the globe is increasing, especially in digital formats. This is encouraging content creators to generate more creative and user interactive digital content in order to attract more customers to adopt their services.
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Growing popularity of on-demand video streaming services, along with increasing internet penetration is driving the growth of the broadcast infrastructure market. Moreover, rise in need for media and broadcasting solutions and services for data management and advertisement in media & entertainment vertical is driving the broadcast infrastructure market growth across the globe. An upsurge of ingathering of unstructured data by broadcast and media companies has raised the mandate for new procedures and storing abilities which in turn is expected boost the broadcast infrastructure market growth during the forecast period.
However, despite the numerous aids of this technology, at present, only a few media corporations are completely trusting on IP, as the feeling toward selective dissemination of information (SDI) infrastructure still remains great. Contrarily, as broadcasters stay to identify the potential of IP, major evolutionn application of broadcast organization is estimated to increase in the predicted period. With broadcast infrastructure disposing toward IP and cloud, media companies and broadcasters are expected to contribute in cybersecurity to protected their data from hackers. This is an opportunistic factor for market growth.
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Increase in volume and quality of content will eventually increase the requirement of content storage solutions. This necessity is recognized to gratify storing solutions ability to manage the content that is stowed and intended to be distributed to customers through diverse platforms such as mobile applications. Therefore, rise in essential for content storage systems is estimated to create new opportunities for the growth of the broadcast infrastructure market during the forecast period.
Leading Market Players:
➢ Grass Valley
➢ Nevion
➢ Zixi
➢ Kaltura
➢ Dacast Inc.
➢ Ross Video Ltd
➢ Clyde Broadcast Technology
➢ CS Computer Systems Ltd.
➢ EVS Broadcast Equipment SA
➢ Cisco Systems, Inc.
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