Matcha tea is a type of green tea that is made by picking young tea leaves and then grinding these tea leaves into a bright green powder. It is a form of Japanese green tea, which is available in powdered and liquid forms. This tea exhibits a mellow and smooth flavor. It is obtained from Camellia sinensis plant that is harvested in China and Japan, due to its climatic and soil conditions. The global matcha tea market growth is driven by rise in consumer focus toward adopting healthy lifestyle and multiple health benefits associated with matcha tea. For instance, matcha tea helps to reduce weight, cures headache & body pain, decreases cholesterol levels, and minimizes the chances of heart attacks.
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The global matcha tea market is segmented into product type, form, nature, sales channel, and region. By product type, the market is bifurcated into regular and flavored. Depending on form, it is fragmented into powder and liquid. On the basis of nature, it is categorized into conventional and organic. As per sales channel, it is segregated into supermarket/hypermarket, specialty stores, foodservice, online store, and others. Region wise, it is analyzed across North America ( U.S., Canada, and Mexico), Europe (Germany, France, UK, Italy, Spain and rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, South Korea, Australia & New Zealand and rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia , South Africa ,Turkey, and rest of LAMEA).
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Key players operating in the global matcha tea market focus on prominent strategies product launch to overcome competition and maintain as well as improve their share worldwide. Some of the major players in the global matcha tea industry analyzed in this report include AOI Tea Company, Ikeda Tea World, Unilever, The Hain Celestial Group Inc., ITO EN Ltd, Encha, Grace & Green, Green Foods, TATA Consumers products Ltd., and Marukyu Koyamaen.
Key Benefits of the Report:
- The report provides a quantitative matcha tea market analysis of the current matcha tea market trends, estimations, and dynamics of the market size from 2021 to 2027 to identify the prevailing opportunities.
- The key countries in four major regions have been mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis and the matcha tea market size and segmentation assist to determine the prevailing market opportunities.
- Major countries in each region have been mapped according to their revenue contribution to the global industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.
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