There is a significant rise in consumption of beer by people aged between 18 and 25 years. The approximate number of middle- and old-aged men has more or less remained the same, whereas there is an increase in the number of women. According to the United Nations, the global youth population is expected to rise by 7% to 1.3 million before 2030, which in turn is expected to drive the light beer market. The trend of drinking among women has been gaining acceptance across the globe due to financial independence and increase in social and professional gatherings. This factor majorly fuels the light beer market. On-premise distribution channels, such as restaurants, cafes, disco, and bars, serve beer and special cocktails containing light beer.
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The players operating in the global light beer industry have adopted new product launch as their key developmental strategy to expand their market share, increase profitability, and remain competitive in the light beer market. The key players profiled in the report include ABInBev, MillerCoors, Heineken USA, Pabst, Diageo-Guinness, Carlsberg, Asahi Breweries, Suntory Beer, Arpanoosh, and ErdingerWeibbrau.
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On the basis of distribution channel, the hypermarkets and supermarkets segment accounted for the maximum light beer market share in 2019. This is attributed to the availability of a broad range of consumer goods under a single roof, ample parking space, and convenient operation timings. Moreover, increase in urbanization, rise in working class population, and competitive pricing boosts the popularity of hypermarkets in the developed and the developing regions.
Key Benefits of the Report:
- The report provides a quantitative analysis of the current light beer market trends, estimations, and dynamics of the market size from 2019 to 2027 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth light beer market analysis and the market size and segmentation assist to determinethe prevailing light beer market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the market.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the light beer industry.
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