The global energy bar market size was valued at $645.0 million in 2020, and is estimated to reach $1,010.9 million by 2028, registering a CAGR of 6.4% from 2021 to 2028. Energy bars are supplement bars that provide energy as well as nutritive value and food benefits. They contain carbohydrates, fats, and proteins, which help to provide immediate energy and are frequently used as a meal replacement. The protein and added carbohydrates in the bar can provide the energy one needs to get through workout or training. It also provides the post-workout nutrition the body requires to build new muscle tissue and repair any minor muscle tears that occurred during the workout.
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Depending on distribution channel, the specialty stores segment led the market in 2020. This is attributed to the fact that specialty stores offer options such as discounts and convenience of instant gratification. Region-wise, North America is expected to dominate the market. The growing demand for functional food, indulgence, meal replacement, and on-the-go snacking is driving the growth of the energy bar market in North America.
The prominent energy bar industry participants include Brighter Foods Ltd, Cliff Bar & Company, General Mills Inc, Kind LLC, McKee Foods Corporation, NuGo Nutrition, Premier Nutrition Inc, Probar LLC, Quest Nutrition, and Kellogg Company.
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The global energy bar market segmentation is done on the basis of type, nature, distribution channel, and region. On the basis of type, the market is categorized into protein bar, nutrition bar, cereal bar, and fiber bar. As per nature, it is divided into organic and conventional. According to distribution channel, it is fragmented into hypermarkets & supermarkets, convenience stores, specialty stores, and online sales channel.
Key Benefits of the Report:
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global energy bar market from 2021 to 2028 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analysis of the regional as well as the global market, key players, market segments, application areas, and growth strategies.
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