Hair color is a substance that is applied to the hair to give it color. Hair coloring is used to conceal grey hair, restore the original color of the hair, or highlight a specific section of the hair, mostly to make it look more appealing. Organic hair color is defined as hair color that is made from natural botanicals and has little or no chemicals. The botanical ingredients are also grown naturally, without the use of pesticides or fertilizers. Along with the younger generation, who are dyeing their hair a variety of hues, older individuals are also dyeing their hair to cover their grey hair and hide ageing indications. Hair coloring can be done by a professional hairstylist or done at home by the client. Organic hair color products’ extra benefits to human hair are expected to fuel market expansion in the near future.
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COVID-19 Impact Analysis
- The global COVID-19 problem has had a significant impact on the cosmetic and personal care business. Cosmetics and personal care retailers are being compelled to prioritize vital product categories like food and drink, as well as reduce selection sizes and SKUs in other product categories.
- The worldwide lockdown imposed by COVID-19’s global crisis has had a significant impact on customer purchasing habits, product prioritization, and the preference for plant-based hair color products.
- Many retail businesses, beauty shops, and salons have temporarily closed to slow the virus’s spread. As a result, sales of herbal-based hair color products have plummeted. The drop in sales from store-based channels, on the other hand, is more than offset by increased sales from internet channels.
- The demand for herbal-based products is expected to rise, but challenges such as supply chain, logistics, poor raw material availability, labor, and others are expected to stifle the growth of the herbal skin care products market to some extent.
- Although the usage of online platforms to purchase products may provide a short-term boost to the market. In these difficult circumstances, using these platforms is simple and convenient. As online shopping portals provide variety of options and provide excellent payment options to consumers.
Top Impacting Factors
- Hair color adoption is spreading across the region as a result of an increase in fashionable trends and changing lifestyles in emerging countries, as well as rise in urbanization. Furthermore, the hair color market in Europe is predicted to develop as the penetration rate of professional salon and spa services rises.
- In addition, substantial field research and development to suit client demands for a chemical-free coloring product has supported market expansion. As a result, recent product introductions have emphasized herbal and natural ingredients, which boost hair growth as well.
- The key driver for the growth of the hair color market is the increased usage of hair color by the ageing population to cover their grey hair. A large number of millennials have adopted modern fashion, which includes hair coloring in attractive colors.
- Government rules governing the chemicals used in the creation of hair color, on the other hand, are projected to impede the market’s growth. Nonetheless, increased hair health concerns and the availability of numerous hair treatments are said to be having a favorable impact on the hair color business.
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Market Trends
In the region, there is a growing need for permanent hair colorants
Permanent hair colorants have the largest market share in the hair colorant industry. An older population chooses to use a dye that has a long-lasting impact, which drives this industry. The majority of these permanent hair colorants are created using oxidation dyes. However, growing worries about the safety of oxidative hair dyes, also known as “permanent hair dyes,” persists among the consumers for several years. As a result, firms are releasing hair colorants that contain approved components, such as PPD (paraphenylenediamine or p-phenylenediamine), resulting in the hair colorants’ purity.
Demand for Organic Hair Care Products has Grown
The strong demand for natural ingredients has led to the majority of companies developing goods with nature-inspired components, such as plant-inspired and premium botanical ingredients, in the market analyzed. Conditioners and shampoos, serums and oils, and styling are among the organic hair care product types that account for the majority of the market share in the worldwide organic hair care market, owing to their widespread use. Anti-dandruff organic hair oils are predicted to increase strongly during the forecast period. Organic hair care products are projected to see a significant surge in demand in Western Europe. Furthermore, the market is likely to benefit from the rise in personal care industry.
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Key Benefits of the Report
- This study presents the analytical depiction of the organic color industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the organic color market share.
- The current market is quantitatively analyzed to highlight the organic color market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed organic color market analysis based on competitive intensity and how the competition will take shape in coming years
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