The Global Flavored Water Market size was valued at $17.788.9 million in 2020, and is projected reach $31,264.2 million by 2030, registering a CAGR of 5.5% from 2021 to 2030.
Flavored water is non-alcoholic bottled drinking water that is rich in minerals and has improved flavor. It is available in as still, sparkling, and functional water infused with natural flavors. Sparkling flavored water combines carbonation with additional minerals, whereas functional flavored water has additional ingredients such as protein, vitamins, herbs, botanicals, and alkaloids that are beneficial for health. The supplemental elements in flavored water help to boost the immune system, balance the pH, and rejuvenate the body. Flavored water has a distinctly clear and crisp flavor that gives customers an enhanced experience.
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Major determinants of the market growth
Addition of new flavors and product varieties to flavored water, fortifying flavored water with minerals, alkaloids, and antioxidants, and robust branding and advertising by market playershave boosted the growth of the global flavored water market. However, rise in availability of alternatives anddental problems due to the usage ofadditives and sweeteners in flavored waterhinder the market growth. On the contrary, emergence of online shopping and eco-friendly packaging of flavored water are expected to open new opportunities in the future.Flavored Water Marketย Is Predicted To Witness Growth Exponentially By 2030
Dietary sugar is used for the preparation of flavored water. It adds taste to the product, ensuring that the water maintains its distinct taste and increases the shelf life. Sugar in the diet, particularly in liquid form, increases the risk of dental cavities, obesity, and type 2 diabetes. In 2016 Soft Drinks Industry Levy, introduced sugar tax, and in 2018 it was implemented and was adopted by 39 countries from different regions.
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The players operating in the global flavored water market have adopted various developmental strategies to expand their flavored water market share, increase profitability, and remain competitive in the market. The key players profiled in this report include Danone SA, Disruptive Beverages, Inc., Harvest Hill Holdings, LLC, Hint, Inc., Keurig Dr. Pepper, Inc., Miami Bay Beverage Company, LLC, Nestle SA., Pepsico, Inc., The Coca Cola Company, Unique Foods (Canada), Inc., National Beverage Corporation, New York Spring Beverage, Inc. Frozen Garden, LLC., Drink Simple, Inc., Spindrift Beverage Co., Inc, Just Goods, Inc., Vitamin Well AB, Functional Beverage Company, AcquaMinerale San Benedetto S.p.A., and Waterloo Sparkling Water Corp.
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Major flavored water companies use artificial flavors in the flavored water products due to their easy availability and cost-effectiveness. Artificial flavors provide taste and color. The harmful component present in the artificial flavors gives rise to dental caries in consumers. Customers stopped from purchasing flavored water products as artificial flavors are used in flavored water products. The minimal acceptance of flavored water made with artificial tastes is hindering the market growth. Due to the low market acceptance of flavored water, companies might include natural flavoring into flavored water products. Natural flavorings provide an authentic taste without the use of chemicals while also providing natural health benefits that customers will appreciate. Sound Brands, LLC, for example, developed flavored sparkling water infused with a variety of organic teas, herbs, and fruit extracts. The flavored sparkling water has no artificial flavors, sweets, or calories.
North America to lead the trail in terms of revenue-
By geography,ย North Americaย garnered the major share in 2020, contributing to more thantwo-fifths of the global flavored water market. This is due to the rising awareness and increase in marketing activities in developing nations such as U.S.,ย Mexico, andย Canada. Simultaneously, theย Asia-Pacificย region would manifest the fastest CAGR of 7.4% throughout the estimated period.
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By flavor, the lemon segment contributed to nearly one-fourth of the global flavored water market revenue in 2020, owing to its refreshing tangy taste and its wide availability. At the same time, the watermelon segment would cite the fastest CAGR of 5.7% by the end of 2030. The report also includes strawberry and orange segments.
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