Casual sportswear is clothes that are specially designed for practicing sports activities, wearing casual sportswear while playing different sports and doing workout helps to enhance performance of individuals. Casual sportswear is very helpful in prevention of injuries and cramps while performing sports and gym activities, this sportswear helps to keep body dry and absorb excessive sweat released during workouts.
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Casual sportswear market is showing significant growth in last few years, as rise in prominence of sports among people and they also look trendy and fashionable. Many celebrities and sports person are introducing their own brands in sportswear and many companies are hiring sports figure and celebrities for promotion of casual sportswear brands that has a great influence on demand of customers. These are significant factors in growth of casual sportswear market and expected to be more inclined in forecast period.
Emerging Trends in Casual Sportswear Market
Sustainability:
Consumers are increasingly concerned about the environmental impact of their clothing purchases, and there is a growing demand for sustainable and eco-friendly clothing. This trend is expected to continue, with more brands focusing on using recycled materials and reducing their carbon footprint.
Athleisure:
The athleisure trend, which blurs the line between athletic wear and casual wear, has been gaining popularity in recent years. This trend is expected to continue, with more consumers looking for comfortable, versatile, and stylish clothing that can be worn both in and out of the gym.
Gender-neutral clothing:
Gender-neutral clothing is becoming more popular, with many brands offering unisex clothing lines. This trend reflects the growing demand for inclusivity and diversity in the fashion industry.
Tech-enabled clothing:
Advances in technology are enabling the creation of new types of clothing, such as smart fabrics that can monitor heart rate and body temperature. These tech-enabled clothing items are becoming increasingly popular in the casual sportswear market.
Streetwear:
Streetwear, which originated in urban culture, has been gaining popularity in recent years. This trend is characterized by oversized clothing, bold graphics, and a focus on comfort and functionality. Many brands are incorporating streetwear elements into their casual sportswear lines.
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Top Impacting Factors-
Now a day, peoples are more concerned about their health and becoming health conscious resulting into rise in number of sports activities such as walking, gym activities, athletics, swimming and other sports games. Sport activities are fun and also help to maintain healthy mental conditions and reduce stress of daily life. Rise in significance of sports among peoples and increase in number of sports activities is key driver in growth of global casual sportswear market.
In last few years, interest of women’s in sports participation has increased, even in schools more and more girls are participating in sports activities as helps to live healthy and fit life. Rise in number of female participation in different sports activities is creating a new demand of female sportswear. Rise in demand of sportswear by females is key factor in growth global casual sportswear market.
Majority of sportswear brand are using aggressive marketing strategy for their brand promotion and to increase their brand visibility, in last few years many companies has hired sport figure and celebrities to boost the sales figure of their brands. Brand endorsement by sports figure, athlete and celebrities has great impact on sale, as they have huge fan base that influence demand of people. Rise in adaptation of aggressive marketing strategy by key players and brand endorsement by celebrities is a prominent factor in growth of global casual sportswear market.
Market Trends-
Rise in trend of sports club culture and fitness activities
In recent years, significance of sports has increased among people and many people have taken it as opportunity and started opening sports clubs & gyms, these sports clubs and gyms offers professional training for sports and gym activities that helps to achieve excellence in particular sports. Professional sports trainers always advise to put on sportswear during workouts as it helps to prevention of cramps and injuries as well as it helps to improve performance of individuals. Rise in trend of sports club culture and fitness activities is significant factor in growth of global casual sportswear market.
Rise in number of brands launches by celebrities
In last few years, many celebrities and sports persons has launched their own brands such as HRX by Hritikh Roshan and WROGN & ONE8 by Virat Kholi. These branded sports wears are gaining prominence among peoples, as these brands are launched by theirs favorite sports person and celebrities. Celebrities and sports figure have their own fan base and fame that is influencing demand of customers and attracting towards their own brand. Rise in number of brands by athletes/sports figure and celebrities are one of the major factors that are boosting growth of global casual sportswear market.
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