Cognitive Media Market Growth Opportunities and Future Scope by 2030 | Top Players such as – Salesforce, Baidu and AWS

Growth in adoption of advanced technologies such as deep learning, machine learning, and others in the media & entertainment industry majorly drives growth of the Cognitive Media Market. Moreover, major shift toward digital transformation to analyze data with the help of social media and social viewing plays a crucial role in influencing customer’s decision. Furthermore, factors such as rise in adoption of cloud and growth in need for automation in the media & entertainment industry are some of the lucrative opportunities in this market.  

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Cognitive media helps the media and entertainment industry to create programs and personalized content for their audience. Audience can provide their customized and purposeful suggestions to enhance experience on tabs, laptops PC, and smartphones. It also helps in decision making by connecting and understanding things. Cognitive media includes all types of conscious and unconscious processes, which include recognizing, perceiving, and conceiving. It uses cognitive technology in media and entertainment industry and performs several tasks such as data mining, visual recognition, and natural language processing. 

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By Region it covers North America  (U.S., Canada) ,Europe  (France, Germany, Italy, Spain, UK, Rest of Europe) ,Asia-Pacific  (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific) and LAMEA  (Latin America, Middle East, Africa).

Some of the key market players include are Microsoft, Google, AWS, Adobe, IBM Corporation, nVIDIA, Salesforce, Baidu, Emarsys, Soundhound Inc.

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COVID-19 scenario Analysis:
  • COVID-19 pandemic is changing the way customers use media and entertainment, with people confined to their homes. Social lives have moved online, owing to which entertainment consumption has risen notably within the at-home segments of television, online gaming, and over-the-top (OTT). 
  • Furthermore, owing to availability of different options at low prices, consumer behavior is rapidly evolving. Due to which, the demand for at-home digital media is expected to grow significantly, as habit-formation and ease of access emerge as drivers. 
  • It is expected that OTT platforms and digital media have already been attracting new consumers and expanding to new locations and demographics. The virus outbreak is expected to magnify the already apparent shift from laptop/digital devices viewing to large screen TVs, owing to which, the media & entertainment industry is turning toward adoption of several technologies and is expected to increase its investments in these technologies, which is expected to provide lucrative opportunities for the cognitive media market.

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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. 

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