A lead analyst at AMR has highlighted that the eye shadow market across Asia-Pacific is anticipated to grow at the fastest CAGR during the forecast period.
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Allied Market Research published a research report on the eye shadow market. The findings of the report state that the global market for eye shadow generated $2.8 billion in 2021, and is projected to reach $5.1 billion by 2031, witnessing a CAGR of 6.3% from 2022 to 2031. The report offers valuable information on changing market dynamics, major segments, top investment pockets, and competitive scenarios for market players, investors, shareholders, and new entrants.
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“The global market for eye shadow is significantly influenced by an ever-evolving lifestyle. Customers’ increasing demand for cosmetics and eye makeup products is being influenced by the rapidly shifting environmental conditions in various places,” said Roshan Deshmukh, Manager, Consumer Goods at Allied Market Research.
The report provides insights on drivers, restraints, and opportunities to help the market players in devising growth strategies and capitalizing on opportunities. An increase in the number of active social media users on social media platforms including Instagram, Facebook, YouTube, and Twitter drives the growth of the global eye shadow market. On the other hand, a rise in eye shadow prices impedes growth to some extent. However, a surge in demand for organic eye shadow products and halal eye shadow cosmetics has paved the way for lucrative opportunities in the industry.
The report also offers a detailed scenario of the impact of the Covid-19 pandemic on the eye shadow market globally. It is helpful for the market players, new entrants, and investors to determine strategies as per the current scenario and improvise the business model for the next few years. The outbreak of the pandemic had a sheer negative impact on the growth of the global eye shadow market, as the implementation of the global lockdown resulted in the temporary closure of manufacturing activities. Import & export restrictions gave way to disruptions in the supply chain. Sales were also hampered owing to the closure of shops, parlors, and hypermarkets & supermarkets. The stay-at-home dictum administered by several government bodies dwindled the demand for makeup products including eye shadows. However, the demand has now been restored post-pandemic and the market has now got back on track.
The report offers detailed segmentation of the global eye shadow market based on form, price range, sales channel, and region. These insights are helpful for new as well as existing market players to capitalize on the fastest-growing and largest revenue-generating segments to accomplish growth in the future.
By form, the powder segment accounted for the major share in 2021, holding nearly half of the global eye shadow market revenue, and is projected to retain its dominance during the forecast period. On the other hand, the liquid segment would cite the fastest CAGR of 6.7% from 2022 to 2031.
By price range, the mass segment garnered the major share in 2021, accounting for nearly three-fifths of the global eye shadow market revenue, and is expected to dominate throughout the forecast period. Simultaneously, the premium segment would portray the fastest CAGR of 6.8% from 2022 to 2031.
By region, Asia-Pacific garnered the major share in 2021, generating more than one-third of the total eye shadow market share. The same region is also expected to display the fastest CAGR of 7.3% during the forecast period. The report also analyzes regions including North America, LAMEA, and Europe.
Leading market players of the global eye shadow market analyzed in the report include Arbonne International, Aveda, Avon, Chanel, Amway Corporation, Clarins Group, Coty Inc., Shiseido, Korres SA, Estee Lauder Companies Inc., Kao Corporation, L’Oreal SA, LVMH, Oriflame Cosmetics, and Revlon.
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