The rise in smartphone penetration around the world, as well as the growth of the m-commerce industry in emerging markets, are the major factors driving Payment Analytics Software Market growth. Furthermore, the increased use of NFC, RFID, as well as host card emulation technology in mobile payments, as well as the increased demand for quick and easy transaction services, are expected to provide a lucrative opportunity for the payment analytics software market.
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The global payment analytics software industry is segmented on the basis of type, enterprise size, and region. By type, the market is classified into cloud based and web based. By enterprise size, the analysis has been divided into large enterprise and small & medium enterprise. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
By type, the cloud-based sub-segment is predicted to be fastest growing sub-segment. The increasing use of cloud technology is raising data security concerns (such as data theft and loss of industry-specific information) among business organizations around the world. Cloud integration technology is used in core banking services to integrate various data and applications such as Digital Wallets, Apple Wallet, PayPal Account, and many others through IT and business model transformations.
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By enterprise size, large enterprises sub-segment was the dominating sub-segment in 2021. The large enterprises segment held the largest market share owing to growing demand such as lower operating expenses, increased collaboration, greater flexibility, as well as a reduced time to market.
Cloud computing enables businesses to delegate routine tasks to technology that can complete them more quickly. As a result, increased usage in major organizations to streamline operations is expected to aid the segment’s growth. During the forecast period, the growing number of large enterprises in both developed and developing countries would drive up demand for payment analytics software market.
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By region, North America dominated the global payment analytics software market in 2021. North America payment analytics software dominated the global market because companies in the United States place a high value on digitalization and are commonly viewed as adopters of the next technologies such as the Internet of Things, additive manufacturing, big data analytics, linked industries, AI, and most recent communications technology including such 4G, 5G, and LTE.
The continued use of cutting-edge new technology by companies based in the United States bodes well for growth prospects. All such factors are anticipated to drive the global payment analytics software market share over the forecast period. The key players profiled in this report include ProfitWell, BlueSnap, Databox, Payfirma, Yapstone, CashNotify, HiPay Intelligence, PaySketch, Revealytics, and RJMetrics.
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Key Findings of the Study
- On the basis of type, the web based segment emerged as the global leader in 2021 and is anticipated to be the largest market during the forecast period.
- On the basis of enterprise size, the large enterprise segment emerged as the global leader in 2021 and is anticipated to be the largest market during the forecast period.
- On the basis of region, Asia-Pacific is projected to have the fastest growing market during the forecast period.
- A comprehensive global payment analytics software market analysis covers factors that drive and restrain the market growth as well as market opportunity.
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