An Alcoholic Beverage that contains caffeine or other stimulants is known as an Alcoholic Energy Drink. The majority of these drinks is provided in can and bottle. Alcoholic energy drinks are healthier and tastier in comparison to alcohol. and available for both households & commercial use like hotels, restaurants, and cafes (HoReCa), with various packing of different sizes and shapes. Generally, alcoholic energy drinks are available for both teens and adults. The global alcoholic energy drinks market was valued at $23.2 billion in 2021, and is projected to reach $48.9 billion by 2031, growing at a CAGR of 8% from 2022 to 2031.
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Market Drivers:
The alcoholic energy drinks industry will grow owing to the high popularity of the product among western Europe and the U.S population as a substitute for alcohol since there has been a drastic increase in the consumption of energy drinks over the last two decades, especially among adolescents and young teens. According to an article by the National Library of Medicine U.S., it was observed that approximately 30% consume energy drinks in the U.S. on regular basis.
Key Benefits
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the alcoholic energy drinks market analysis from 2021 to 2031 to identify the prevailing alcoholic energy drinks market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the alcoholic energy drinks market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
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Prominent Market Players
amway, Arizona Beverages USA, LT Group, Inc., Monster Beverage Corp, National Beverages Corp., Pepsi CO., Phushion Projects, Steelbrew, suntory holdings limited, United Brands Beverages Innovation
Regional Outlook:
Region-wise, North America dominated the global market in 2021 accounting for approx. 35% of the global alcoholic energy drinks market share and is expected to be dominant during the forecast period. The future of the alcoholic energy drinks market in North America is promising, as their demand is expected to continue to grow. The dominance in the market is largely due to the existence of a huge population and the high disposable income of the region. The region is dominating due to its high working population whereas Asia-Pacific is expected to grow at the highest CAGR of 8.7% owing to its huge population coupled with the rise in the disposable income of the region will help in the growth of the segment. China is the global leader in alcoholic energy drink production and consumption in the region.
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