Artificial Intelligence in Sports Market | Expected to Grow at High CAGR and Forecast to 2030

The rise in demand for monitoring and tracking players’ data, the demand for chatbots and virtual assistants to interact with followers, and the requirement for real-time data analytics to improve performance drive the growth of global artificial intelligence in the sports market.

However, the lack of trained & skilled professionals and the high cost of implementation and maintenance restrain the market growth. On the other hand, the rise in demand for AI to make future predictions create new opportunities in the coming years.

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Based on components, the software segment accounted for the highest market share in 2020, contributing to nearly three-fourths of the global artificial intelligence in sports industry, and is estimated to continue its lead position in terms of revenue throughout the forecast period.

This is due to the adoption of AI and advanced machine learning algorithms to utilize the massive volume of data for gaining meaningful insights and making better-informed decisions. However, the services segment is expected to witness the highest CAGR of 33.1% from 2021 to 2030, owing to rise in demand for software-as-a-service (SaaS) for numerous benefits such as scalability and one-time customer acquisition cost.

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Based on sports type, the football segment held the highest market share in 2020, holding more than one-fourth of the global artificial intelligence in the sports market, and is projected to maintain its leadership status during the forecast period. This is attributed to the adoption of IoT devices such as sensors, GPS trackers, and computer vision algorithms to track the movement of players and balls.

However, the basketball segment is expected to manifest the fastest CAGR of 35.0% from 2021 to 2030, owing to the usefulness of AI in-game analysis for identifying trends and analyzing innumerable variations of plays such as pick-and-rolls.

Based on region, North America contributed to the highest market share in terms of revenue in 2020, contributing to more than one-third of the global artificial intelligence in sports market, and is expected to maintain its dominance by 2030.

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This is attributed to the abundance of AI solutions in sports from vendors such as Microsoft Corporation, IBM, SAS, and others. However, Asia-Pacific is estimated to register the fastest CAGR of 34.6% during the forecast period, owing to increase in technological investments in sectors such as cloud and digital technologies.

Covid-19 Scenario

  • The demand for AI in sports reduced considerably due to the cancellation of sports competitions and closure of stadiums worldwide with lockdown measures and other government restrictions.
  • The implementation of chatbots and virtual assistants increased interaction with the fan base and increased the number of followers during the pandemic.
  • The investments in the development of AI technology for sports reduced considerably. The investments are expected to increase post-pandemic.

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