Smart pillows are pillows that have additional features such as snoring control, shape adjustment, sleep tracker, and others. Technological advancements and innovations improve their efficiency; thereby, increasing their demand. Also, its design is comfortable and convenient for patients and old-aged people, which leads to an increase in its sales.
Sleep is essential for refining mental and physical health and improve the quality of life. Surge in awareness among people about the importance of sleep and deprived sleep due to busy lifestyle promotes the utility of products like smart pillows. Smart pillows can detect sleeping patterns and also can measure restlessness, or disturbances if any. In this way, smart pillows can help in dealing with these medical concerns well in advance before they lead to serious health issues in an individual. With this smart pillows have an inbuilt mechanism that can easily detect and control snoring for the user.
Furthermore, poor sleep, harder time falling asleep, and snoring can have a severe impact on the health of old aged people. It gives rise to cognitive problems such as dementia, attention deficiency, cognitive decline, and poor memory, rapidly deteriorating coordination, and mobility. Along with this, sleeping problems lead to the enhancement of heart diseases, weight problems, and diabetes. Thus, the use of smart pillows has experienced growth among the Baby Boomers and Generation X. The geriatricians from all across the globe are also recommending the use of smart pillows to avoid severe health problems.
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COVID-19 Scenario Analysis:
• The COVID-19 outbreak has dropped the overall performance of the smart pillow market.
• Lockdown has led to the shutting down of various manufacturing units globally, which hinders the production.
• The cost of production was already high for smart pillows, and now with the Corona Pandemic the supply chain is disrupted.
• Export-import activities are at a halt.
• Although focusing on online distribution channels can increase sales.
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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Significant increase in sleep-related issues and a large population of Generation X and Baby Boomers propels the demand for smart pillows. Rapid advancement in innovation and enhanced product efficiency, with the addition of new features boosts the sales of smart pillows. Along with this, increase in demand for hotels and hospitals also propels the growth of the global smart pillow market. A growing number of people are facing obesity, diabetes, heart diseases, which are associated with snoring habits. Hence, this becomes a key driving factor for the global smart pillows market growth. Large investment in research and development by the manufacturers and recommendation of the product by doctors & medical institutions is anticipated to stimulate the demand for smart pillows globally.
However, the high cost of the production of smart pillows hinders its growth to a great extent. Also, the cost of maintenance of smart pillows as compared to conventional pillows is high, which is affecting the smart pillow market growth all over the globe. Another reason that hampers the sales of smart pillows is its high price, which makes it unaffordable for middle-class consumers.
Sleep deprivation causes many chronic illnesses, and smart pillows have proven to be the best solution to prevent disorders related to sleeplessness or improper sleeping habits. Awareness of the product creates lucrative opportunities for smart pillow manufacturers in the coming future. Many untapped markets are expected to open up because of numerous features of smart pillows like meditation guidance, cooling technology, different sleep modes, and others. Advancement in innovation is a huge opportunity to propel the growth of the global smart pillow market.
The global smart pillows market trends are as follow:
Addition of Advanced Innovative Features:
Smart pillows named Sunrise Smart Pillows were launched in April 2017 with a kick start. The unique feature of these smart pillows is that they have light strips on both ends, which replicates the light of sun rays and help in waking up the sleeper. Blue light is considered to awaken a person considerably better, and hence this feature will help in attracting customers.
Some smart pillows are coming up with inbuilt Bluetooth speakers, which can be used for listening to music or reading audiobooks, ultimately providing relaxation to mind and body.
The researchers at the Northern Illinois University, in January 2019 created a noise-canceling feature.
This feature detects and takes note of snoring patterns and produces the sound waves of the same magnitude, thereby canceling the noise.
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Companies covered Sunrise Smart Pillow, Sleep Smart Pillow, Dream Pad, Motion Pillow, 10minds, Gio Clavis, Smart Nora, iSense Sleep, Pressure Profile Systems Inc., Advanced Sleep Technologies LLC, and Moona
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