Allied Market Research published a new report, titled, “Moisturizing Cream Market 2021-2030” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
Companies are now concentrating their efforts on inventing novel moisturizing solutions that can effectively improve people’s skin conditions. Additionally, they are developing a number of technologies that will provide consumers with a virtual interface as well as make recommendations for the proper type of skincare products based on their skin type. Merle Norman Cosmetics, a Singapore-based beauty tech start-up, for example, debuted as an Al-powered skin diagnosis tool in March 2020 that allows users to get individualized skin recommendations after assessing their skin health using the product’s selfie mode.
Sun protection cream, skin brightening cream, and anti-aging cream are the three types of face cream. Body lotions are divided into two categories: mass market body lotions and premium body lotions. In the next years, rising demand for skin brightening face creams is likely to drive market expansion. Furthermore, these creams minimize acne scars, freckles, age spots, and discoloration, increasing demand.
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The total cosmetics market is driven by research and development (R&D) as well as advertising and promotions. These elements are being heavily invested in by key parties in order to influence consumer purchase decisions and improve product attractiveness in the retail landscape. In addition, the increasing number of internet users in developing nations has transformed the advertising spending approach of major companies. The big players are facing a “major shift,” in which they are increasing their advertising and promotional spending in response to the world’s digitalization.
The expansion of online platforms such as Amazon and Alibaba, as well as numerous social media sites such as Facebook and Instagram, has greatly aided the market for moisturizers. Users are influenced to buy such goods by an increasing number of beauty vloggers on YouTube who share product reviews and Instagram posts by celebrities.
The key market players profiled in the report include L’Oréal Group, Unilever, ELCA Cosmetics Pvt. Ltd., Procter & Gamble, Coty, Inc., Shiseido Co., Ltd., Beiersdorf AG, Johnson & Johnson Services, Inc., Amorepacific Corporation, Kao Corporation, New Avon Company, Henkel AG & Co. KGaA
COVID-19 Impact Analysis
○ The covid-19 pandemic forced a quick lockdown in many regions of the world to prevent the virus from spreading, resulting in the rapid closure of factories, shops, and other businesses.
○ As a result of the worldwide lockdown, mascara cream firms were forced to shut down their production units due to a labor shortage. In addition, the pandemic forced the closure of a number of cosmetics stores.
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Key Benefits of the Report
○ This study presents the analytical depiction of the moisturizing cream industry along with the current trends and future estimations to determine the imminent investment pockets.
○ The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the moisturizing cream market share.
○ The current market is quantitatively analyzed from 2020 to 2030 to highlight the moisturizing cream market growth scenario.
○ Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
○ The report provides a detailed moisturizing cream market analysis based on competitive intensity and how the competition will take shape in coming years
Related Reports:
○ Cosmetics Face Serum Market Growing Rapidly with Significant CAGR
○ Body Lotion Market Growing Demand and Business Outlook 2021 to 2027
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