Healthcare customer relationship management provides a variety of services and tools that can improve and optimize communication between healthcare providers and patients. These tools include text messages, messaging services, online forms, comment forms, and emails. These tools and services are becoming more and more popular everywhere.
The global healthcare CRM market size was $9,715.2 Million in 2020, and is expected to reach $37,624.0 Million by 2030, registering a CAGR of 14.1% from 2021 to 2030.
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Focus on customer engagement and retention for the healthcare sector and integration of artificial intelligence (AI) within CRM Tools drive the growth of the healthcare CRM market. However, lack of security about customer information, high initial installation cost of CRM Software, and issues related to short-range communication in healthcare CRM software restrain the market growth. On the other hand, adoption of bring your own device (BYOD) ecosystems and high operational efficiency of the CRM software present new opportunities in the coming years.
Rise in aging population globally is expected to rise in demand for healthcare CRM software for booking appointment online and patient management services, which drives growth of the global healthcare CRM market. Surge in adoption of new cutting-edge technologies in various organizations and rise in need to create new mile stones in customer engagement, sustainability, and product marketing sectors for healthcare drives growth of the global healthcare CRM market. Using a CRM system can give a clear overview of customer behavior to companies.
Key Findings of the Healthcare CRM Market
- The report provides an extensive analysis of the current and emerging global healthcare CRM market trends and dynamics.
- By component, the software segment dominated the market, in terms of revenue in 2020, and the services segment is projected to grow at a CAGR of 14.8% during the forecast period.
- By application, the customer service & support segment registered highest growth in the global market in 2020.
- By deployment model, the cloud segment is projected to register the highest growth rate in the coming years.
- By end user, the healthcare providers segment generated highest revenue in 2020.
- The report provides an extensive analysis of the trends and emerging opportunities of the market.
- In depth, the global healthcare CRM market analysis is conducted by constructing estimations for key segments between 2020 and 2030.
The report offers detailed segmentation of the global healthcare CRM market based on component, deployment model, end user, and region.
Based on deployment model, the cloud segment accounted for the highest share in 2020, contributing to more than three-fourths of the total share, and is expected to maintain its lead position during the forecast period. However, the on-premise segment is projected to manifest the highest CAGR of 12.0% from 2021 to 2030.
Based on end user, the healthcare providers segment held the highest share in 2020, contributing to nearly two-thirds of the total share of the global healthcare CRM market, and is expected to maintain its dominance during the forecast period. In addition, this segment is expected to witness the largest CAGR of 14.5% from 2021 to 2030. The report also discusses the healthcare payers segment.
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Based on region, North America contributed to the largest share in 2020, accounting for more than two-fifths of the total share, and is projected to maintain its leadership status by 2030. However, Asia-Pacific is projected to portray the largest CAGR of 16.2% during the forecast period.
Leading players of the global healthcare CRM market analyzed in the research include Salesforce.Com Inc., Oracle Corporation, Microsoft Corporation, Sage Group Plc, Pegasystems Inc., SugarCRM, SAP SE, Cerner Corporation, Zoho Corporation Pvt. Ltd., and Keona Health.
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