Increasing use of smart phones and social media platform by employees in organization is rising the demand for better method of employee engagement to increase the productivity thus, increasing the demand for social learning platform market.
Rise in adoption of bring your own device policies by organizations is driving the social learning platform market growth. Also, organizations are opting e-learning services for educating and training their employees owing to the incurring expenses of the traditional teaching methods, driving the demand for social learning platform market.
Other factors driving the adoption of social learning platform in organization is it encourages self-organization among learners and effective collaboration among employees.
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However, cost of integrating social learning platforms in organization is high thus, it is restraining the growth of social learning platforms. Contrarily, rise in technological advancement in e learning platform and investments in digital learning is encouraging the growth of social learning platforms.
Organizations have already started integrating social media into marketing and communication strategies as the data gathered from social media enables marketers to identify global trends and analyze statistics.
Similarly, a social learning management system with built-in social media functionalities can be effectively leveraged by learning and development (L&D) personnel to improve the quality and experience of online training programs. It can engage learners via social learning platforms making online training highly engaging and collaborative for employees.
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Applications such as Facebook, Twitter, LinkedIn, and other tools allow people to easily interact with friends and other similar-minded people, across the globe. For instance, LinkedIn and Facebook both have groups where people with similar interests or who work in similar areas can connect and talk about pressing issues. They can seek and give advice, help one another and learn from other people in similar professions.
Learning with employees in a work environment can be a fundamental part of the learning process. But it is hard for human resource managers to encourage employees to participate, especially in an online environment.
Therefore, most social learning platforms, like Stream LXP allow learners to create discussion by gamifying the social process to encourage quality contributions. Having made a connection with a theory, idea or activity, learners are then motivated to create a commentary on their thought processes.
Learners and managers are also encouraged to curate the best conversations as well as vote, bookmark and recommend the most popular ideas and opinions. The gamification features, such as points, levels and badges, exist to nudge participants through the learning process and rewards users who interact regularly using the social functions. Thus, with the integration of gamification and forum discussion allows better employee engagement in employees and drive the growth of social learning platforms.
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Key benefits of the report:
- This study presents the analytical depiction of the global social learning platforms industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global social learning platforms market share.
- The current market is quantitatively analyzed from 2021 to 2027 to highlight the global social learning platforms market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides a detailed global market analysis depending on competitive intensity and how the competition will take shape in coming years.
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