Increasing awareness for health and rising adoption of sports & fitness applications drive the fitness app market growth. Rise in emphasis on maintaining a healthy lifestyle, surge in awareness about diet-related diseases, and an increase in use of smartphones, wearables, and tablets drive the global fitness apps market.
Key players profiled in the fitness app market analysis are Aaptiv Inc, Addias, Azumio, Inc., Fitbit LLC., FitnessKeeper, MyfitnessPal, Inc., Nike, Inc., Noom Inc., and Under Armour, Inc.
By region, the market across North America held the largest share in 2020, accounting for more than one-third of the market, owing to the growth in popularity of fitness apps among the younger population. However, the global fitness apps market across Asia-Pacific is projected to manifest the highest CAGR of 26.3% during the forecast period, due to rise in application of data analytics in fitness such as evaluating and developing fitness or yoga programs, detecting anomalies in scans, and predicting outbreaks.
The fitness apps industry was accounted for $13.78 billion in 2020, and is expected to reach $120.37 billion by 2030, growing at a CAGR of 24.3% from 2021 to 2030.
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By device type, the smartphone segment held the largest share in 2020, accounting for more than half of the global fitness apps market, due to ease-of-use, social influence, goal-setting, self-efficacy, and self-monitoring provided by smartphones. However, the wearable devices segment is expected to register the highest CAGR of 25.5% during the forecast period, owing to trend of wearable technology among the youth.
By operating system, the Android segment would showcase the highest CAGR of 26.1% from 2021 to 2030, due to rapid adoption of android devices among the young generation of developing nations. However, the iOS segment held the largest share in 2020, contributing to more than half of the global fitness apps industry, as it offfers a better premium class plans.
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