Digital-Out-Of-Home (DOOH) Market to Reach $54.83 Bn, Globally, by 2030 at 11.6% CAGR

Allied Market Research published a report, titled, “Digital Out of Home Market By Format Type (Billboard, Transit, Street Furniture, and Others), Application (Indoor and Outdoor), and End User (Automotive, Personal Care & Households, Entertainment, Retail, Food & Beverages, Telecom, BFSI, and Others): Global Opportunity Analysis and Industry Forecast, 2021–2030.” According to the report, the global digital out of home industry was estimated at $18.8 billion in 2020, and is anticipated to hit $54.83 billion by 2030, registering a CAGR of 11.6% from 2021 to 2030.

Drivers, restraints, and opportunities-

Decline in demand for traditional billboards, abridged cost of digital screens, and rapid digitization drive the growth of the global digital out of home market. On the other hand, expensive digital signage and growth in trend of online/broadcast advertisement impede the growth to some extent. However, rise in urbanization across emerging economies is expected to create lucrative opportunities in the industry.

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Covid-19 Scenario-

  • The outbreak of the pandemic gave way to a steep decrease in demand for Digital-Out-Of-Home (DOOH) solutions from several industry verticals, thereby impacting the global Digital-Out-Of-Home (DOOH) market negatively, especially during the initial phase of the pandemic.
  • However, the market is projected to recoup soon.

The outdoor segment to dominate by 2030-

By application, the outdoor segment contributed to the major share in 2020, holding nearly two-thirds of the global digital out of home market. The same segment would also cite the fastest CAGR of 11.7% during the forecast period. This is due to increase in demand for smart infrastructure solutions across emerging economies.

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The automotive segment to maintain the dominant share-

By end user, the automotive segment accounted for the major share in 2020, holding around one-fifths of the global digital out of home market. The entertainment segment, however, is expected to grow at the fastest CAGR of 13.0% from 2021 to 2030. Rise in demand for digital advertisement solution across sports and entertainment sectors is driving the segment growth.

North America garnered the major share in 2020-

By region, the market across North America had the lion’s share in 2020, generating around two-fifths of the global digital out of home market, owing to increase in investments by the major players in digital advertisement in the region. The Asia-Pacific region, on the other hand, is projected to portray the fastest CAGR of 12.6% by 2030. This is attributed to rise in awareness about artificial intelligence and IoT technology in the region.

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Key players in the industry-

  • Clear Channel Outdoor Holdings, Inc.
  • Broadsign International, Inc.
  • JCDecaux SA
  • Lamar Advertising Company
  • NEC Corporation, Daktronics, Inc.
  • MvixInc.
  • Ooh!mediaLtd, Outfront Media Inc.
  • Samsung Electronics Co. Ltd.

About Us:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.

Pawan Kumar, the CEO of Allied Market Research, is leading the organization toward providing high-quality data and insights. We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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