Enterprise preferences toward free endpoint security solutions and lack of in-house expertise and IT resources restrain growth of the market. Endpoint security solutions are adopted for security of on-premises serversand for virtual & container workloads in public or private cloud environments, which is opportunistic for the endpoint security market. The endpoint security market is experiencing growth due to proliferation of connected devices, such as tablets, smartphones, and network devices in various industries to support their network security requirements. An increase in connected devices generates numerous endpoints in networks, this surge in endpoints is driving the need for endpoint security. In addition, the trend of Bring Your Own Device (BYOD) amongst organizations is enabling more devices in business networks, causing increased network vulnerabilities. It generates demand for incorporating policies for BYOD security as well as endpoint security solutions, such as encryption technologies, mobile device security, and anti-virus to protect critical enterprise assets. 

Endpoint security solutions are undergoing consolidation. Previously anti-malware & anti-virus and personal firewall products were being consolidated in single suite, similarly there is a trend of consolidation of siloed endpoint security tools into a single agent to enable centralized management of multiple security functions. The purpose of the consolidation is to simplify overall solutions for customers.

Recent progresses in machine learning or artificial intelligence (AI) are enabling a more effective approach for endpoint security. Enterprises are utilizing machine learning models to automate basic security tasks, detect malicious files, and enhance their security operations center (SOC) team’s work for threat finding.

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Major market players such as – Microsoft Corporation, Symantec, McAfee, Palo Alto Networks, International Business Machines Corporation (IBM), TrendMicro, FireEye, Fortinet, Sophos, Check Point Software, CrowdStrike.

Region covered in this report such as – North America (US and Canada), Europe (Germany, UK, France, and the Rest of Europe), Asia Pacific (China, Japan, India, and the Rest of Asia Pacific), Latin America (Brazil, Mexico, and the Rest of LATAM) and The Middle East and Africa

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Key drivers that are propelling the growth of the market are included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by the analysts to prepare the manufacturers for future challenges in advance.

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