Allied Market Research published a new report, titled, “Salon Products Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.
Salon products are extensively used in the small beauty parlors as well as large spa chains. The new product development and expanding salon services such as keratin treatment, sun tanning, waxing, body massages, and others have created a wide opportunity for salon products in the beauty industry.
The increasing beauty consciousness, appearance and aesthetics concern, benefits to the skin, mental well being, investment in innovation, new product development, rising demand of the salon products for dressing up in ceremonies and events, inclination towards skin and hair enhancement, development of variants in hair treatment products, alluring skin products, tanning, and de-tanning products, men beard and hair treatment products, makeup products, the surge in-salon chains, increase in disposable income, urbanization, discount and special offers, use of social media and celebrity endorsements are the key drivers which lead the growth of the global salon products market.
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However, highly-priced salon services, traditional practices, emerging beauty devices, direct-to-consumer sales, quality of services, demand for organic products and increased competition hinder the market growth.
The professional salon products are not only limited to women’s use but have been launched according to the skin, beard, and hair requirements of men as well. The increase in spending power has led to the surge of salon and beauty industry which in turn are creating an extensive requirement of salon products. The presence of basic salon services to exclusive services in the salon industry has created a demand for the launch of variants of products in skin makeup, eye makeup, nail art, makeup brushes & tools, natural makeup, thermal hair sprays, age-defying skin care products, hair straightening & smoothening treatments and others.
Geographically Analysis – North America (U.S., Canada, and Mexico), Europe (Germany, UK, France, Italy, Spain, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, and Rest of LAMEA)
The key market players profiled in the report include L’Oreal, Henkel Corporation, Revlon Inc., Procter & Gamble Co., Unilever Corporation, Estee Lauder Companies, Toni & Guy, Kao Corporation, Shiseido Company, Avon Products Ltd.
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COVID-19 Scenario Analysis:
• The COVID-19 pandemic has caused a huge impact on the salon products market as the beauty parlors and salons were initially shut down due to the widespread of coronavirus.
• The government regulations and restrictions for lockdown scenarios have affected the sales and revenue of the salon industry which in turn has impacted the growth of the salon products market.
Key Benefits of the Report:
• This study presents the analytical depiction of the global salon products industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global salon products market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global salon products market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides detailed global salon products market analysis based on competitive intensity and how the competition will take shape in the coming years.
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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
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