Increasing inclination of enterprises toward mobile-based advertising, growth in smartphone penetration in developing economies, surge in number of mobile & web apps and rise in investment in analytics technology, majorly supplement the growth of the app analytics market.
However, availability of open source alternatives and non-uniformity of data is expected to hamper the market growth.
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The global app analytics market is analyzed across component, type, deployment mode, application, industry vertical, and region. Based on type, the mobile app analytics segment accounted for nearly three-fourths of the total market share in 2017, and is expected to lead the trail by 2025. The same segment is also expected to manifest the fastest CAGR of 20.7% throughout the forecast period,
Based on component, the software segment contributed to more than half of the total market revenue in 2017, and is anticipated to rule the roost by 2025. The services segment, on the other hand, would showcase the fastest CAGR of 20.8% from 2018 to 2025.
Based on geography, North America held the major share in 2017, generating more than two-fifths of the global market. Simultaneously, the market across the Asia-Pacific region would garner the fastest CAGR of 24.1% by 2025. The other two provinces studied in the report include Europe and LAMEA.
The key market players analyzed in the global app analytics market report include Appsee, IBM Corporation, Adobe, Countly, Mixpanel, Appdynamics, Clevertap, App Annie, Localytics, and Appsflyer. These market players have embraced several strategies including partnership, expansion, collaboration, joint ventures, and others to prove their flair in the industry.
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