Processed Poultry Meat Market In-Depth Analysis and Marketing Strategies by 2031

Processed Poultry Meat Market was valued at $252.40 billion in 2020, and is estimated to reach $592.70 billion by 2031, growing at a CAGR of 7.4% from 2022 to 2031.

Consumer awareness regarding animal protein rich diet has grown substantially over the last few years. Consumers in the developed countries are now avoiding intake of protein rich diet, owing to its high saturated fat content, leading to severe health hazards. In this scenario, poultry meat is the most feasible option for consumers. Thus, the increased preference for animal protein rich diet due to increasing health consciousness drives the processed poultry meat market.

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Outbreak of COVID-19 was negatively affected the growth of the processed poultry meat market in 2020. This was majorly attributed to closers of the country boundaries which leads to disruption of export and import activities, low production of poultry meat. Furthermore, Furthermore, meat producers and processors faced difficulty in harvesting and shipment of the products due to lockdown situations, decrease in labor force, restrictions in movement of animals within and across the country.

According to the processed poultry meat market analysis, the processed poultry meat market segmented into product type, preservation type, and end user and region. On the basis of product type, the market is categorized into chicken, turkey, duck and others. By preservation type, it is bifurcated into cured and uncured. By end user, it is bifurcated into retail and foodservice. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and Rest of the Europe), Asia-Pacific (China, India, Japan, South Korea, Australia, and Rest of the Asia-Pacific) and LAMEA (Brazil, Argentina, South Africa and Rest of LAMEA).

According to the processed poultry meat market trends, on the basis of product type, the turkey segment was the significant contributor to the market, with $31.6 billion in 2020, and is estimated to reach $55.9 billion by 2031, at a CAGR of 4.6% during the forecast period. Turkey meat is a rich source of protein, zinc, phosphorus, iron, potassium and others. Turkey meat is largely consumed in countries like the U.S., and Canada during Christmas feasts. Fresh turkey meat is preferred over frozen meat; however, it becomes difficult to purchase fresh turkey meat without preordering it during holidays in regions like North America and Europe. Thus, above mentioned factors are likely to garner the growth of the market during the forecast period.

According to the preservation type, the cured segment was the highest contributor to the processed poultry meat market size, and is estimated to reach $359.9 billion by 2031, at a CAGR of 6.9% during the forecast period. Cured meats have a longer shelf life as compared to uncured meat. Additionally, nitrites ensure better food quality and food safety, thereby gaining a higher acceptance in the market. The long lasting characteristic of nitrates has attributed to the growing popularity of poultry meat products.

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The players operating in the processed poultry meat industry have adopted product launch and business expansion as their key developmental strategies to expand their market share, increase profitability, and remain competitive in the market. The key players profiled in this report include BRF S.A., Cargill Incorporated, Cherkizovo Group, Golden Valley Natural LLC., Hormel Foods Corporation, JBS S.A., Marfrig Global Foods S.A, NH Foods Ltd., Tyson Foods, Inc. and WH Group Limited.

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