Rise in adoption of the Internet of Things and mobile-connected smart objects are expected to usher in an array of opportunities for the market players in the near future. Increase in the deployment of public Wi-Fi, proliferation of mobile phones, rise in investments on Wi-Fi analytics, and growth in adoption of big data analytics drive the growth of the global Wi-Fi analytics market.
Key market players such as – Cisco Systems Inc., Fortinet, Aruba, SkyFii, Blix, Ruckus Networks, Purple, Cloud4Wi, Yelp Wi-Fi Inc., and GoZone WiFi.
The global Wi-Fi analytics market was estimated at $5.64 billion 2018, and is expected to reach $31.01 billion by 2026, manifesting a CAGR of 23.8% from 2019 to 2026.
The global Wi-Fi analytics market is segmented on the basis of component, deployment, application, industry vertical, and region. Based on component, the software segment dominated the market with largest share in 2018, contributing to three-fourths of the global market. On the other hand, the service segment is estimated to manifest the fastest CAGR of 26.3% during the forecast period.
The global Wi-Fi analytics market is analyzed across various regions including Asia-Pacific, Europe, North America, and LAMEA. The North America region held the lion’s share in 2018, with more than one-third of the market. On the other hand, the market across Asia-Pacific is projected to showcase the fastest CAGR of 26.3% during the forecast period.
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Based on industry vertical, the market is divided on the basis of retail, hospitality, sports and entertainment, transportation, healthcare and others. The retail segment held the largest share in 2018, accounting for more than one-fourth of the global market. However, the sports & entertainment segment is projected to portray the fastest CAGR of 25.9% during the forecast period.
Covid-19 Scenario-
- The outbreak of Covid-19 has led to increased funding for Wi-Fi analytics, owing to the trend of work-from-home, online classes, and stay-at-home.
- The demand for cloud-based web conferencing solutions has also mounted up, due to which the demand for WI-Fi analytics has witnessed a hike as Wi-Fi services providers offer cheaper data plans compared to other equivalents.
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