Allied Market Research published a new report, titled, “Australia Period Care Market by Product Type (Sanitary Pads, Tampons, Panty liners & Shields, Period Underwear, and Menstrual Cups), Distribution Channel (Discount Department Store, Department Store, Grocery Store, Pure Play Online, Dollar Stores, Specialty Stores, Retail Pharmacy, Brick Mortar Online, and Convenience Store): Opportunity Analysis and Industry Forecast, 2021-2030” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape.

The Australia period care market was valued at $630.0 million in 2020, and is projected reach $1,028.7 million by 2030, registering a CAGR of 5.3% from 2021 to 2030.

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The adoption of reusable menstruation care products is on an increase owing to the rise in emphasis on the sustainable products. Most of the disposable period care products are made using plastic, which is non-biodegradable and they harm the environment. Disposable sanitary pads are one of the highest waste generators in Australia. Increase in focus on product innovations and surge in emphasis on tampons made of organic and biodegradable materials are the factors expected to fuel the growth of the period care market in Australia. The reusable period care products have gained traction in the past few years. There are many people who cannot afford the costs of buying menstruation care products regularly.

Sanitary pads, tampons, panty liners, menstrual cups, and period underwear are considered as the menstrual care or period care products. These products help absorb the menstrual fluid. Sanitary pads are the most commonly used menstrual care products among all types of period care products due to its higher penetration in Australia.

Innovative product launches coupled with increase in health concerns amongst women have been the major factors driving the growth of the feminine hygiene products market. Moreover, increase in number of working women in Australia has fuelled the growth of the market.

Increased government initiatives to spread awareness regarding period care boosts the growth of the Australia period care market. The Sustainable Period Project is an initiative in Australia that helps in educating the Australian women regarding the reusable and sustainable period care options.

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Therefore, washable and reusable period care products is gaining immense traction and it also helps in reducing the menstrual care wastes management. In addition, rise in environmental concerns regarding the disposable wastes of period care products fosters the growth of the reusable period care products across Australia. The outbreak of the COVID-19 brought a temporary disruption in the Australia period care market. The production of the period care products hampered and this created a gap between demand and supply. This resulted in a price hike of the period care products.

The key market players profiled in this report include:

• Unicharm Corporation
• Kimberly-Clark Corporation
• Procter & Gamble Co.
• Edgewell Personal Care Company
• Knicked
• Wunderthings
• Modibodi
• Love Luna
• Juju
• Bonds

Key Findings Of The Study:

• By product type, the period underwear segment is estimated to witness the fastest growth, registering a CAGR of 7.4% during the forecast period.
• By distribution channel, the pure play online segment is estimated to witness the fastest growth, registering a CAGR of 7.4% during the forecast period.
• The Australia period care market was valued at $630.0 million in 2020, and is estimated to reach $1,028.7 million by 2030, growing at a CAGR of 5.3% during the forecast period.

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