Commerce cloud service is a multi-tenant, cloud-based commerce platform that empowers brands to create intelligent, unified buying experiences across all channels — mobile, social, web, and store. It acts as Software as a Service on e-commerce platforms and enables organizations to improve their efficiency. Commerce cloud services include training & consulting, integration & deployment, and support & maintenance. It enables brands to make insightful, collective purchasing experiencing across smartphones, web, and stores.
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Through commerce cloud, businesses engage with customers over any channel or device. The major shift toward cloud solutions to enhance performance as well as reduce operational cost is impacting positively on the growth of the commerce cloud market. Moreover, commerce cloud provides features designed to transform how brands connect with their customers at every stage. In addition, it helps to create seamless transaction from one channel to another so that every business is supported across every medium and point of engagement.
Growth in the e-commerce sector, rise in need to optimize operational efficiency, rise in demand and focus of organizations toward optimized operational efficiency, and high adoption of cloud in small & medium enterprises drive the growth of the market. However, security threats and skepticism in using cloud-based solutions hinder the growth of the market. Furthermore, increase in need to manage multiple storefronts, growth in instances of business shifting online, technological enhancement with artificial intelligence, and machine learning are a few of the lucrative opportunities for the commerce cloud market.
The major challenge in the adoption of cloud system is the concern over data security. Cybersecurity is one of the major perimeters of cloud-based solutions. The lack of cybersecurity laws restricts the growth of the market as the data generated by commerce cloud is highly confidential. Therefore, it is essential to secure & maintain the privacy and information provided by customers or traders to enhance and improve the business. Moreover, the threat to data stores by cybercrimes on the cloud may hinder the growth of the commerce cloud market.
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