Premium UMDs constitute the highest market share due to enhanced functionality and improved processors. However, utility UMDs are estimated to portray the fastest growth since they are more affordable.
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The consumer electronics segment is projected to dominate the market pertaining to increase in the number of internet users and enhanced functionality of UMDs. However, retail industry is expected to depict fastest growth rate during the forecast period.
North America is the most lucrative market for ultra-mobile devices pertaining to favorable price of basic and utility UMDs for major population in emerging economies such as India and China. The governments in North American countries are taking initiatives to deploy UMDs in educational institutions so that the large number of students can access effective learning contents”, states Zareen Afrin, Lead Analyst, Technology & Media at AMR.
The UMDs market comprises dominant players such as Google, HTC Corporation, Microsoft Corporation, Apple Inc., Lenovo, Samsung, Sony, HP Development Company L.P., Dell, and ASUSTeK Computer Inc. These market players primarily focus on new product launch as their key strategies to establish their position in the market.
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Key findings of the study:
- Utility UMDs market is expected to exhibit a remarkable growth due to proliferation in adoption among the emerging countries such as India and China.
- Consumer electronics industry contributes to the highest market share owing to the growth in number of internet users.
- LAMEA is expected to exhibit a promising growth during the forecast period.
- Industry participants focus on new product launches to improve their market share.
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