Cruiser Bikes Market Opportunity Analysis and Industry Forecast, 2021–2030

Cruiser bikes are luxurious bikes that are meant for travelling purpose as well as are preferred among individuals for their aesthetic looks. Cruiser bikes initially originated in early 20th century in North America, which were offered by some of the key manufacturers such as Harley-Davidson, Excelsior and Henderson. Cruiser bikes are made in such a style that the feet of the driver are placed forward on the bike while the driver sits slightly at the back on the bike. Typical cruiser engines emphasize easy ride-ability & shifting, with plenty of low-end torque but not necessarily large amounts of horsepower, traditionally V-twins but inline engines have become more common. Cruiser bikes with greater performance than usual, including more horsepower, stronger brakes and better suspension, are often called power cruisers.

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Major Market Players:

  • BMW AG
  • Harley Davidson
  • Hero Motocorp
  • Honda Motor Company
  • Piaggio
  • Suzuki Motor Company
  • Triumph Motorcycle
  • TVS
  • Yamaha
  • Zero Motorcycle

Factors such as rising demand from customers for technologically advanced motor bikes, improvement in rider’s safety and increased demand for advanced motorcycles supplements the growth of the global cruiser bikes market. Moreover, the factors such as high initial investment cost and high risk of accidents hampers the growth of the global market. However, increasing initiatives regarding the design and development of innovative systems and introduction of advanced technologies in bikes are the factors that are expected to create a positive impact; thus, supplementing the growth of the cruiser bikes market across the globe.

The global cruiser bikes market has been segmented on the basis of engine capacity, price, application and region. Based on engine capacity, the market has been segmented into 250cc to 500cc, 500cc to 800cc, 800cc to 1600cc and >1600cc. Based on price, the market has been segmented into low, mid, and high. Based on the application, the market has been segmented into daily commute and touring. By region, the global market has been studied across North America, Europe, Asia-Pacific and LAMEA. 

Key Market Segments

By Engine Capacity

  • Less Than 500cc
  • 501cc to 1000 cc
  • More Than 1000cc

By Price

  • Low
  • Mid
  • High

By Application

  • Daily Commute
  • Touring

With an increasing number of cars being fitted with advanced navigation, infotainment, telematics, and autonomous technologies, the demand for such features in bikes is anticipated to increase in the coming years. While a rising number of companies are installing features such as GPS and connected bikes, some companies are developing bikes that will offer a superior driving experience to riders. Battery-powered bikes will be capable of self-balancing and will be able to stand upright even at extremely low speeds. By installing state-of-the-art sensor systems and AI technologies, bikes would offer features that will cater to the requirements of a skilled as well as an untrained rider. Hence, rise in demand for technologically advanced bikes is expected to propel the growth of the global bikes market, thereby creating a positive impact on the growth of global cruiser bikes market during the forecast timeframe.

Also, the launch of effective and better products, the increase in sports bike users, and the growing trend of customization are factors aiding the growth of the cruiser bikes market. Moreover, the technological development in manufacturing processes, designing, and electronics and the growing demand for safety features and driver assistance to provide a safe and comfortable environment, especially for long-distance riding, is further propelling the demand for motor bikes. Apart from that, several manufacturers are inventing techniques to build bikes that will run on eco-friendly solar energy, gas, or electricity resources. These efforts are gaining the attraction of environmentalists.

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Key Benefits For Stakeholders

  • This study presents analytical depiction of the global cruiser bikes market analysis along with current trends and future estimations to depict imminent investment pockets.
  • The overall cruiser bikes market opportunity is determined by understanding profitable trends to gain a stronger foothold.
  • The report presents information related to the key drivers, restraints, and opportunities of the global market with a detailed impact analysis.
  • The current cruiser bikes market is quantitatively analyzed from 2020 to 2030 to benchmark the financial competency.
  • Porter’s five forces analysis illustrates the potency of the buyers and suppliers in the industry.

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