Adventure Motorcycle Market Opportunity Analysis and Industry Forecast, 2021–2030

Adventure motorcycles, often known as ADV bikes, are street-legal motorcycles with the larger-displacement multi-cylinder . Motorcycles are capable of travelling on both  paved & unpaved roads, thus covering long distances with ample ride comfort. Adventure motorcycles are equipped with powerful tires & suspension. They are usually based on off-road vehicle chassis with added instruments, lights, signals, and rear-view mirrors and can be utilized for public road permits & for riding across the country. Furthermore, the motorcycles have higher seat height, higher center of gravity, an advanced suspension system that offers enhanced durability, and high performance in mountains, steep slopes, & grassy regions. A good adventure motorcycle is one the rider could take on a world trip by endeavoring slight changes as per requirement in the bike. Owing to the increase in popularity of the adventure riding lifestyle, manufacturers hatch aerodynamic models as per the rise in demand for the industry. Moreover, rise in disposable income & the improvised standard of living among the people encourage them to participate in sports adventure events, propelling the growth of the adventure motorcycles market across the globe.

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Major Market Players:

Honda Motor Company, BMW Group, Yamaha, Aprilia, Suzuki Motor, Kawasaki Motors Corp, Triumph Motorcycles, Ducati Motor Holding, KTM, and Benelli Q.J.

  Segments covered

  Vehicle Type, Application, and Others.

The COVID-19 pandemic has affected several markets & the adventures motorcycles markets is no exception to it. All countries  have faced economic crises due to the lockdowns, which profoundly affected the manufacturing industry. There is  disruptions in the supply chain as all countries were preferring the health care issues at the beginning. The production in automobile industry has halted, due to the employees & labors migration towards their native countries. . This leads to the loss of employments & caused a severe impact on the  economy of the country. Furthermore, research & development of vehicle technology also got affected due to the limitations, as the researchers need to stay at home during lockdowns. However, the dominating players of the global adventure motorcycle market were determined to adopt new strategies to overcome the rise in obstacles in the market growth.  

The demand for sports and adventure activities primarily increased the growth of the adventure motorcycle market. The improvement in the living standards and disposable income encourage the consumers to participate in adventure activities, significantly increasing  market growth. The growth in the motorcycling events and initiatives taken by private organizations has accelerated the adoption of adventure motorcycles globally. Young consumers are very selective about the comfort and performance of the bike, which leads to focus on technological advancements by the manufacturers to drive the market growth. In India, Hero MotoCorp has launched XPulse 200, an adventure motorcycle loaded with on-road-of-road preparedness, cutting-edge technology & differentiated styling, and offers 6% more power with 5% added torque, ensuring a relaxed and stress-free ride. Thus, such technological & high-performance improvements in the motorcycle sector increase the demand for the adventure bikes industryt.

Vehicle Type     

  • 500cc-1000cc
  • Above 1000cc


  • Off-road Market
  • Street Market
  • Others

Top Impacting Factors

  • Rise in craze of adventure motorcycles, surge in the adoption of safety & security in motorcycles, high demand for superior comfort & performance, and growth in popularity of long-distance touring & experiential traveling drive the adventure motorcycle market.   
  • However, high penetration of commuter motorcycles in emerging countries, high cost of the product, and uncomfortable seating structure hinder the market growth.  
  • On the contrary, increase in use of active suspension system, demand for high speed & attractive design, and launches of upgraded technological products offer lucrative  opportunities for the adventure motorcycle market.

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