Fabric toys market to reach $14.29 billion by 2030: Allied Market Research


According to the report published by Allied Market Research, the global fabric toys market generated $10.41 billion in 2020, and is expected to reach $14.29 billion by 2030, manifesting a CAGR of 3.3% from 2021 to 2030. The report offers an in-depth analysis of the market size, emerging and current trends, future estimations, and key players.

Fabric toys are toys made especially for children out of textile fabrics and stuffed with a soft material, designed or intended to be play with. Fabric toys are made in various forms, resembling animals, dolls, human beings, legendary creatures, cartoon characters, or inanimate objects. Manufacturers are using various types of stuffed materials in fabric toys to differentiate their product from competitors and as some toys manufacturing companies introducing fabric toys made from bamboo, corn, and wood wool, which provides higher safety and comfort while playing.

The outbreak of the pandemic has positively affected the global fabric toys market. Various companies in the toys industry witnessed significant growth in lockdown period. People including children were restricted to stay at their homes during pandemic period so parents engaged their kids with fabric toys.

Hypermarkets/Supermarkets account for a considerable share since most of the fabric toys are easily available in such stores at affordable rates. Such stores facilitate the availability of both branded as well as private label toys. As a result, the customer base in hypermarket/supermarket is higher as compared to any other stores. Walmart, Target are some of the key supermarket brands in the segment.

According to the fabric toys market analysis, the market segmented into type, product type, distribution channel, age group and region. On the basis of product type, the market is categorized into character soft toys, plush animals, dolls and others. On the basis of age group, the market is segmented into, up to 5 years, 5 to 10 years and above 10 years. By distribution channel, market is categorized into, hypermarket/supermarket, specialty stores, departmental stores, online channels and Other. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Italy, Spain, Russia and Rest of Europe), Asia-Pacific (China, India, Japan, ASEAN, Australia and Rest of Asia-Pacific), and LAMEA (Brazil, Saudi Arabia, South Africa and Rest of LAMEA)

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Based on product type, the character soft toys segment accounted for the largest market share in 2020, contributing to more than one-third of the total share. On the other hand, the dolls segment is estimated to witness the fastest CAGR of 4.3% from 2021 to 2030.

Based on age group, the up to 5 years segment contributed to the highest market share in 2020, contributing to more than two-fifths of the total market share, and is anticipated to dominate the market during the forecast period. On the other hand, the above 10 years segment is expected to manifest a CAGR of 4.3% from 2021 to 2030.

The major players operating in the market are HASBRO, Safari Ltd., Mattel, Inc., Build-A-Bear Workshop, Inc., Lego System A/S, Sanrio Co., Ltd, RAVENSBURGER AG, Goliath Games, CLEMENTONI and Tomy Company, Ltd.’

Key Benefits

  • The study provides an in-depth analysis of the global fabric toys market with current trends and future estimations to elucidate the imminent investment pockets in the market.
  • The report provides information regarding drivers, restraints, and opportunities with impact analysis.
  • A quantitative analysis from 2020 to 2030 is provided to showcase the financial competency of the market.
  • Porter’s five forces model of the industry illustrates competitiveness of the market by analyzing various parameters such as threat of new entrants, threat of substitutes, bargaining power of the buyers, and bargaining power of the suppliers operating in the market.
  • Value chain analysis in the report provides a clear understanding of the roles of stakeholders involved in the value chain.
  • Competitive intelligence highlights business practices followed by leading market players across various regions.

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Key Topics Covered:



3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pockets
3.3. Value chain analysis
3.4. Porter’s five forces analysis
3.5. Market dynamics
3.5.1. Drivers Emergence of games in bars and cafes providing impetus to the stagnant market Growth in demand from children and young population
3.5.2. Restraint Tariff duties to restrict market expansion Growth in digitalization and widespread penetration of smartphones hampering the toys industry
3.5.3. Opportunities Reduction of carbon footprints and environment-friendly initiatives to provide lucrative opportunities Untapped opportunities in developing markets Rapid growth of the retail sector
3.6. Market share analysis (2020)
3.6.1. By product type
3.6.2. By age group
3.6.3. By distribution channel
3.6.4. By region
3.7. Target consumer analysis
3.7.1. Mortality rate, infant (per 1,000 live births)
3.7.2. Infant mortality by country (2019)
3.8. Global population ages 0-14 years (% of total population)
3.9. Global population by age group 2021 (Million)
3.10. Parent market analysis
3.11. Impact of COVID-19 on the fabric toys market
3.11.1. Overview
3.11.2. Post COVID-19 supply chain dynamics
3.12. Regulatory guidelines/global economic environment on the industry
3.12.1. Product regulations
3.12.2. U.S. regulations:
3.12.3. European regulations:
3.12.4. Chinese regulations:

4.1. Overview
4.1.1. Market size and forecast
4.2. Character soft toys
4.2.1. Key market trends, growth factors, and opportunities
4.2.2. Market size and forecast
4.3. Plush Animals
4.3.1. Key market trends, growth factors, and opportunities
4.3.2. Market size and forecast
4.4. Dolls
4.4.1. Key market trends, growth factors, and opportunities
4.4.2. Market size and forecast
4.5. Others
4.5.1. Key market trends, growth factors, and opportunities
4.5.2. Market size and forecast

5.1. Overview
5.1.1. Market size and forecast
5.2. Upto 5 Years
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3.5 to 10 Years
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Above 10 years
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast

6.1. Overview
6.1.1. Market size and forecast
6.2. Hypermarket/Supermarket
6.2.1. Key market trends, growth factors, and opportunities
6.2.2. Market size and forecast
6.3. Specialty Stores
6.3.1. Key market trends, growth factors, and opportunities
6.3.2. Market size and forecast
6.4. Departmental stores
6.4.1. Key market trends, growth factors, and opportunities
6.4.2. Market size and forecast
6.5. Online Channels
6.5.1. Key market trends, growth factors, and opportunities
6.5.2. Market size and forecast
6.6. Other
6.6.1. Key market trends, growth factors, and opportunities
6.6.2. Market size and forecast


8.1. Top winning strategies
8.2. Competitive dashboard
8.3. Competitive heat map
8.4. Top Player Positioning
8.5. Key developments
8.5.1. Acquisition
8.5.1. partnership
8.5.2. Business Expansion
8.5.3. Product Launch

9.1.1. Company overview
9.1.2. Key Executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. Safari Ltd
9.2.1. Company overview
9.2.2. Key Executives
9.2.3. Company snapshot
9.2.4. Product portfolio
9.3. Mattel, Inc.
9.3.1. Company overview
9.3.2. Key Executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Build-A-Bear Workshop, Inc.
9.4.1. Company overview
9.4.2. Key Executives
9.4.3. Company snapshot
9.4.4. Product portfolio
9.4.5. Business performance
9.5. LEGO System A/S
9.5.1. Company overview
9.5.2. Key Executives
9.5.3. Company snapshot
9.5.4. Product portfolio
9.5.5. Business performance
9.5.6. Key strategic moves and developments
9.6.1. Company overview
9.6.2. Key Executives
9.6.3. Company snapshot
9.6.4. Product portfolio
9.6.5. Business performance
9.7.1. Company overview
9.7.2. Key Executives
9.7.3. Company snapshot
9.7.4. Product portfolio
9.8.1. Company overview
9.8.2. Key Executives
9.8.3. Company snapshot
9.8.4. Product portfolio
9.8.5. Key strategic moves and developments
9.9.1. Company overview
9.9.2. Key Executives
9.9.3. Company snapshot
9.9.4. Product portfolio
9.10.1. Company overview
9.10.2. Key Executives
9.10.3. Company snapshot
9.10.4. Product portfolio
9.10.5. R&D Expenditure
9.10.6. Business performance
9.10.7. Key strategic moves and developments

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