Geomarketing involves delivering the right message to the right person in the right location. This marketing concept uses location data to deliver its messages to the most relevant audience at the right time. The key to geomarketing is the use of targeting and segmentation. In this case, marketers are segmenting by geographic location and then …
Tag Archives: Geomarketing Market analysis
Geomarketing Market Rising New Business Opportunities for Investors (2021-2031)
Increase in investment in digital marketing compared to conventional marketing and surge in demand for location-based intelligence have boosted the growth of the global Geomarketing Market. The market across North America held the largest share in 2021, accounting for more than two-fifths of the market. The geomarketing market witnessed stable growth during the Covid-19 pandemic …
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Geomarketing Market Global Enhancements and Growth Outlook 2020–2029
According to a new report published by Allied Market Research, titled, “Geomarketing Market by Component (Software and Services), Technology (Bluetooth, Global Positioning System, Radiofrequency Identification, Wi-Fi, Near-field Communication, and iBeacon), Deployment (Cloud and On-premise), Location (Indoor and Outdoor), and Industry Vertical (Retail, BFSI, Healthcare, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, and Others): …
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