Various factor such as increased digitalization, government compliances and increased demand for customer relationship management in nonprofit vertical boosts the growth of the cloud CRM market globally. Moreover, adoption of cloud-based services in education and healthcare, rise in the demand for digital payments, reduced operational cost, low deployment cost, improved efficiency are some of the key driving factors for the growth of this market. However, the privacy, immune to cyber thefts and may hinder the growth of the market. Rising demand of cloud-based CRM in healthcare, education and startup with new product launch is expected to offer multiple opportunities for the market.
Hassle free installations, seamless access, ease of use, high security levels, reliable operation, and flexible potential are some of the benefits offered by cloud CRM. CRM solutions help organizations to benefit from data they have collected form their customers with an aim to better understand their customers and strengthen their relationships with them. The major aim for doing this is to make use of customers information effectively, which, in turn, is important key factor involved in a customer relation.
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Cloud CRM helps the education institutes to understand the behavior of the students which in turns help to create new leads. As with the CRM software, the storage of data for the new and old students is easy to maintain. In addition to this, the cloud CRM also offers features for higher education such as maintaining and growing relationship with students, staff and alumni. In addition to that, with the cloud CRM anytime, anywhere and agility and scalability helps the organization to access the data anywhere anytime. Thus, by adoption of the cloud CRM, educational enterprises better cost effective, easily accessible and more secure which is one of the significant issues for organizations. Thus, with the increased adoption of the cloud CRM in the education sector is expected to bring lucent opportunities for the market in the upcoming years.
Multiple organizations switching to cloud CRM from on-premise CRM, owing to numerous benefits offered by that which includes faster implementation and roll out of new cloud CRM, reduced reliance on a robust in house IT team, less upfront/ purchasing cost as the organization would be able to manage the operations through cloud and does not need to invest in infrastructure which is one of the major requirement for on-premise CRM, less need for the complicated work around due to the insufficient hardware and rapid adaption of evolving needs for business process and thus due to these benefits, multiple organizations are adopting cloud technologies, these adopting became the key driving factor for the growth of the market.
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