The face concealer market is expected to witness significant growth, owing to an increase in awareness among consumers regarding maintaining prolonged beauty and change in lifestyle have significantly contributed toward the growth of the market. Furthermore, an increase in aggressive advertisements and promotions through social media platforms by manufacturers plays a crucial role in the growth of the market
According to a new report published by Allied Market Research, titled, “Face Concealer Market,” The Face Concealer Market Size was valued at $7.2 billion in 2021, and is estimated to reach $12 billion by 2031, growing at a CAGR of 5.5% from 2022 to 2031.
Concealer, like foundation, conceals dark circles, age spots, blemishes, and other flaws by concealing and blending pigments into the skin. It is a cosmetic product used to even out skin tone and is primarily used to hide dark circles, age spots, and other visible skin flaws. In other words, concealer conceals small marks and dark areas on the face. Women and those in the glamour industry majorly use concealers. It works similarly to the foundation, except that it is applied to specific areas of the face rather than the entire face. The concealer that should be used depends on the skin tone and type of the person.
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Concealer has been a vital cosmetic product in the glamour industry, providing an essence of even tone. It is commonly used on the skin to conceal age spots, dark circles, and visible blemishes. It is a popular make-up product among women and those in the beauty industry. It works similarly to the foundation but is only applied to small areas of the face rather than the entire face. It comes in a variety of shapes and sizes, such as bottles, tubes, and powder kits.
The product’s market growth is being driven by increased female labor-force participation and growing physical appearance sensitivity among millennial customers worldwide. Consumer interest in face makeup products has grown because of social media’s influence and the rise in selfie trend, particularly among the young. In addition, manufacturers’ constant product development, combined with aggressive marketing, has aided the Face Concealer Market Growth. Increase in per capita disposable income, as well as the rise in interest in personal hygiene and physical appearance drive the growth of the market. Rise in popularity of makeup among male consumers is also expected to drive the growth of the face concealer market during the forecast period.
Makeup product contains several synthetic chemicals, such as preservatives, pigments, and other additives, which can have serious side effects on the body, such as allergic reactions, acne, and black marks. Rise in customer awareness about negative effects of makeup products is expected to limit the growth of the face concealer market during the forecast period.
Demand for long-lasting product varieties has increased in Asia-Pacific due to the growing Face Concealer Market Trends of skin-whitening chemicals. Rise in Face Concealer Market Demand for various facial care products, as well as developments in the R&D industry drive the growth of the market in Europe. North America is expected to grow significantly due to the considerable spending power of the region’s working professionals. The COVID-19 pandemic has influenced consumer spending habits, resulting in a decline in market growth, due to various government restrictions and multiple measures aimed at reducing the spread of coronavirus, which reduces the sale of facial makeup because it does not fall under necessary goods and services. Furthermore, internet platforms have been observed to make a variety of conscious companies more accessible, thereby mainstreaming sustainable beauty. According to e-commerce sites, consumer interest in beauty companies is growing faster than interest in traditional beauty goods.
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Trade barriers are one of the primary causes of trade deficits between countries, as they force countries to choose from a limited range of products, forcing customers to pay higher prices and accept inferior quality. In recent years, trade between countries has decreased because of various reforms implemented by governments to encourage the sale of products manufactured in their own countries. For example, China is one of the world’s largest manufacturers and exporters of face concealer products, and the U.S. is the largest country to which China exports its products. According to a Journal published by the U.S. Trade Representative (USTR), an investigation was conducted on China’s trade practices and policies, and the results of the investigation revealed flaws in China’s trade practices, resulting in a 17.9% deficit in trade between the U.S. and China in 2020 compared to the previous year. The growing trade imbalance between key nations has an impact on product sales, decreasing the growth of the face concealer market.
Natural products are gaining popularity as customers around the world recognize the benefits of using vegan products and eagerly await the arrival of new products in the market. Vegan makeup and skin care products are high-end cosmetics preferred by majority of the end users. As a result, many people opt for lower-cost cosmetics or forego usage of makeup or face concealer entirely. As a result, manufacturers are developing low-cost vegan face concealer and skin care products to target the developing world’s population and gain market dominance in such regions. Manufacturers are now considering other options, such as introducing items with dual benefits, which will allow the public to choose a single product rather than purchasing two separate products to achieve the desired effect.
The face concealer market is segmented on the basis of type, gender, end user, distribution channel, and region. By type, the market is divided into liquid concealer, cream concealer, stick, and balm. By gender, the market is categorized into men, women, and unisex. By end-user, the market is bifurcated into personal and commercial. By distribution channel, the market is classified into hypermarkets/supermarkets, specialty stores, online ssales channels, and others. Region-wise the market is classified into North America, Europe, Asia-Pacific, and LAMEA.
The players operating in the global market have adopted various developmental strategies to expand their Face Concealer Market Share, increase profitability, and remain competitive in the market. Key players included in the Face Concealer Market Analysis of the face concealer market are – Amway Corporation, Avon Products Inc, Bobbi Brown Professional Cosmetics, Inc., Dior, Estee Lauder Companies, FSN E-Commerce Ventures Limited, L’Oreal S.A., Oriflame Cosmetic S.A., Pacifica Beauty, Revlon Inc, Shiseido Co. Ltd. , Skin Food Co Ltd, The Procter& Gamble Company, Unilever Plc, and Weleda.
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Key Market Findings
- By type, the liquid cream segment dominated the global Face Concealer industry in 2021 and is likely to remain dominant during the forecast period.
- By gender, the women segment dominated the global market in 2021 and is likely to remain dominant during the forecast period.
- By end user, the personal segment dominated the global market in 2021 and is likely to remain dominant during the forecast period.
- By distribution channel, the hypermarkets/supermarkets segment dominated the global market in 2021 and is likely to remain dominant during the forecast period.
David Correa
Allied Analytics LLP
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