According to a new report published by Allied Market Research, titled, “Europe digital textile printing market by Substrate type, by Ink Type and by End Use: Global Opportunity Analysis and Industry Forecast, 2020-2030,” the Europe digital textile printing market size was valued at $0.75 billion in 2020, and expected to reach $2.95 billion by 2030, with Europe digital textile printing market forecast expected at a CAGR of 14.8% from 2021 to 2030.
Due to rapidly increasing demand, digital textile printing led the key manufacturers to expand their production capacities in order to meet market demand across the globe leading to surge in the demand for digital textile printing machinery. Additional growth strategies such as acquisition, partnership and product launch, are also adopted to attain key developments in the digital textile printing industry market trends.
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Digital textile printing is a process of printing textiles and garments using inkjet technology to print colorants onto fabric. This process allows for single pieces, mid to small run cycle production and even long runs as an alternative option to screen printed fabric. The first step in the digital textile printing process is to preheat the fabric with liquid solutions that prepare it to accept the dye and better absorb the color that is fed through the printer that sprays the dye onto the textile with tiny droplets. The last step is fixing the fabric, a process that ensures the permanency of the design.
Impact Of Covid-19 On The Europe Digital Textile Printing Market:
- COVID-19 had a wide range of consequences and its effects felt all across the globe including several industries and business. Textile industry also faced serious consequences due to Covid-19 outbreak.
- Short and long-distance mobility restrictions worldwide had strong repercussions on this labor-intensive and highly globalized industry. At the start of 2020, the global health crisis and subsequent government measures caused, both a drop in production and considerable disruption in textile supply chains, creating spill-overs at the cross-regional level.
- Also, China being prominent hub for textile manufacturing and critical global supplier of textile inputs, when disruptions started, the trade impacts on manufacturing consequently extended throughout the global market, including Europe. Due to drop in trade values, decrease of 38% in textile industry and 57% in clothing subsectors in Europe was observed till the end of April 2020.
- Italy is one of the biggest players for industrial printing in Europe, and corona impacted the Italian economy on a massive scale. Italy announced a lock down as well, followed by Spain, due to which a large part of the textile printing industry in Europe faced financial crisis.
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The increasing availability of alternative packaging solutions and rise in the digitization of economies across the developed and developing countries across the globe hampered the growth of the digital textile printing industry market. The need for high capital investment during initial period in regards to the development of printing technology is another reason hampering the growth of the digital textile printing market.
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Key findings of the study:
- By Country wise, Italy is projected to witness growth at the highest CAGR in terms of revenue, during the forecast period.
- As per Europe digital textile printing market analysis, by substrate type, the cotton segment accounted for the largest market share in 2020 in terms of volume.
- On the basis of ink type, the sublimation segment holds the largest market share in 2020 in terms of value.
- On the basis of end use, the display & other segment is anticipated to witness the highest market share in terms of revenue during the forecast period.
The major players operating in the Europe Digital Textile Printing Market:
- Texintel
- Atpcolor
- Kornit Digital
- Konika Minolta
- Mehler Texnologies Gmbh
- Efi Reggiani
- Dover Corporation
- Epson
- Atexco
- Hollanders Printing Systems B.V
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