Rise in inclination toward metrics driven business performance assessment and increase in need for prioritizing resources drive the growth of the global performance analytics market. On the other hand, lack of awareness about performance analytics solutions and lack of proficient professionals impede the growth to certain extent. However, surge in adoption of cloud-based performance analytics solutions is expected to create multiple opportunities in the industry.
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The performance analytics market is segmented on the basis of component, deployment, organization size, application, industry vertical, and region. Based on component, the market is categorized into solution and service. On the basis of deployment, it is classified into on-premise and cloud. Based on organization size, the market is categorized into large enterprises and small & medium enterprises (SMEs). Depending on application, it is divided into financial performance, sales & marketing performance, IT operations performance, supply chain performance, employee performance, and others. According to industry vertical, the market is classified into BFSI, IT & telecom, retail, government & defense, healthcare, manufacturing, and others. Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Based on application, the supply chain performance segment held the dominant share of the global performance analytics market in 2018 and is expected to rule the roost from 2019 to 2026. This is due to enhanced labor efficiencies and reduced administrative cost of the organizations. The IT operations performance segment, on the other hand, is projected to register a significant CAGR during the study period. Rise in need to improve IT operation process and provide real-time comparison against the target drive the segment growth.
Based on industry vertical, the BFSI sector grabbed the highest share of the performance analytics market in 2018 and is anticipated to lead the trail throughout the forecast period. Rise in digital transformation in the BFSI sector boosts the growth of the segment. At the same time, the IT & telecom sector would manifest the fastest CAGR by the end of 2026.This is due to mounting demand for performance analytics solution for conveying complete, consistent, and accurate information to the customers.
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By geography, North America generated the largest share of the global performance analytics market in 2018 and is expected to retain its dominance by 2026. This is attributed to growth in internet penetration and significant investment done by major companies in performance analytics solution in the region. Nevertheless, Asia-Pacific would portray the fastest CAGR till 2026. Increase in number of performance analytics vendors in the emerging economies fuels the market growth.
The company profiles of performance analytics market players included in this report are SAP SE, SAS Institute, Inc., Oracle Corporation, Siemens AG, Adaptive Insights, Xactly Corporation, Optymyze, Servicenow, Inc., IBM, and Prophix Software Inc. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
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COVID-19 Scenario-
The outbreak of this pandemic has impacted the global performance analytics market positively-
- Business organizations are considering performance analytics tool as an ultimate solution to evaluate the performance of the remote workers, customers, and employees.
- With the software in use, employers can get going with monitoring factors such as quality control, performance standards, and worker benchmarks.
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