A service delivery platform (SDP) is a set of components that provides a service(s) delivery architecture (such as service creation, session control and protocols) for a type of service delivered to consumer, whether it be a customer or other system. Although it is commonly used in the context of telecommunications, it can apply to any system that provides a service (e.g. VOIP Telephone, Internet Protocol TV, Internet Service, or SaaS). SDP is a framework that is oriented to multiple networks, supports a variety of applications, and delivers comprehensive services to users.
SDPs require integration of IT capabilities and the creation of services that cross technology and network boundaries and provides a platform for session control, service creation, protocols and execution to the end users. This system serves both individual customers as well as business organizations. SDP acts as middleware platforms and provides an optimized service exchange between facility providers, telecom network operators, content providers and the consumers.
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Fierce competition in telecom industry, growth in demand for data and content related services, and increasing complexity of service layer are the major driving factors for growth of service delivery platforms market. However, security concerns can hamper the growth of market. Contrarily, reduction in risks associated with launching unproven service offerings is opportunistic factor for the global market.
The telecom industry is operating in a new and highly competitive environment with the emergence of convergence and next-generation network. Launch of innovative and superior services and more importantly to launch before competitors has become imperative. Digital Delivery Platform offers a way to innovate in mature markets and take advantage of the growing penetration and popularity of smartphones and tablets. It helps content partners to integrate with single interface & facilitates all required services with a single entity.
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It is an automated platform which allows operators to manage and deliver multiple content and services to the subscribers with high efficiency and lesser time to market. The platform aggregates all the resources in one place and builds a central content management system that exposes standard APIs to integrate with multiple content providers/3rd parties and also with the operator’s network. The platform provides flexible GUI and App support for the CPs to self-register themselves in the platform and can share their effective and attractive contents & services in a streamlined way to the subscribers.
Though using service delivery platforms looks to be a very viable option for most of the businesses. Data security is one of the top concerns for companies who are looking to opt for a SaaS-based application model. Issues such as identity and access management need to be addressed before trusting any third-party service provide with your company’s sensitive data. Particularly in the case of accessibility from a mobile device, strict measures need to be taken before any kind of sensitive data is divulged to the service provider.
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Key market players are Alcatel-Lucent, Amdocs Inc., APEX Communications, Broadcast Inc., CA Technologies Inc., Comverse Inc., Hewlett-Packard Development Company Ltd., Siemens Network, Oracle Corporations, Tata Consultancy Services Ltd.
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