Increasing number of user engagement in digital platforms and rise in number of e-commerce activities across the globe are the major factors expected to boost global Audience Analytics Market growth. Growth in focus to gain competitive intelligence from audience engagement increases adoption of audience analytics among media & entertainment and telecommunications sectors. However, complexities in analytical workflows and concerns associated with audience viewing data, security, and privacy restrict the global market growth.
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The audience analytics market is segmented into component, enterprise size, application, industry vertical, and region. By component, it is bifurcated into solutions and services. By enterprise size, it is categorized into large enterprises and small & medium enterprises. By application, it is classified into sales & marketing management, customer experience management, and competitive intelligence. In terms of industry vertical, it is divided into travel & hospitality, media & entertainment, retail & consumer goods, telecommunications & IT, healthcare & life sciences, government & public sector, BFFSI, and others.
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Region-wise, the global audience analytics market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. The key players profiled in the global audience analytics market analysis include Quividi, Google LLC, Adobe, Inc., Comscore, Inc., Cxense ASA, IBM Corporation, SAS Institute, Inc., Oracle Corporation, Socialbakers Ltd, Verto Analytics, Inc., Netbase Solutions, Inc., Akamai Technologies, Inc, Cadreon (IPG Mediabrands), Crimson Hexagon (Brandwatch), and FiscOwl, LLC (AnalyticOwl).
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KEY BENEFITS FOR STAKEHOLDERS
- The study provides an in-depth analysis of the global audience analytics market trends and future estimations to elucidate the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on the global audience analytics market share is provided.
- Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global audience analytics industry.
- The quantitative analysis of the market size from 2019 to 2026 is provided to determine the global audience analytics market potential.
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