The market drivers and restraints mentioned in the study assist in analyzing the elements influencing the growth of the industry. The demand for mobile advertising is growing due to the increase in the number of mobile device and mobile internet users, growing popularity of social media, and time spent on mobile devices. Nonetheless, the Rise in privacy and security concerns and the growth in Ad blocker solution adoption are likely to impede the growth of the industry.The mobile advertising market size is expected to garner $243,703 million by 2022, growing at a CAGR of 15.8% during the forecast period, 2016-2022.
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The mobile advertising market is provided in the report based on format, category, and geography. Based on format, the market is classified into search, native social, display, video, and SMS segments. The native social segment is expected to garner $75,061 million by 2022, growing at a CAGR of 16.9% during the forecast period. By category, the market is bifurcated into arts & entertainment, hobbies & interests, and others. The hobbies and interests segment is likely to accrue a sum of $62,768 by 2022.
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Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Among all the regions, North America is expected to grow at the highest CAGR of 17.6% during the forecast period.The top operating players in the global mobile advertising industry include Applovin Corporation, Avazu Inc., Chartboost Inc., Facebook Inc., Flurry Inc., Google Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., Millennial Media Inc., and Smaato Inc.
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The Porters Five Forces Analysis (PFFA) is offered in the study based on the bargaining power of buyers and suppliers, the threat of new entrants, threat from substitutes, and industrial rivalry. This analysis offers an understanding of the industry rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the industry. Market share analysis is based on the industry segmentation and it is valuable as it helps determine how well the players are doing in the market as compared to their competitors.
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Lastly, this report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
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