The Gift Cards Market report by Allied Market Research, includes the study of dynamic factors that directly impact the market growth, which involves drivers, restraints, challenges, and opportunities. The report offers a detailed study of market players and their business strategies to aid shareholders, new business entrants, and stakeholders make informed decisions regarding their investments.
According to a recent report published by Allied Market Research, titled, “Gift Cards Market by Card Type and End User: Opportunity Analysis and Industry Forecast, 2020-2027,” the global gift cards market size was valued at $619.25 billion in 2019, and is projected to reach $2,076.51 billion by 2027, growing at a CAGR of 16.2% from 2020 to 2027.
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Gift cards are also known as gift certificates, gift vouchers, and gift tokens, which are generally issued by a retailer or bank as a developmental strategy used for promoting businesses, attract new customers, increase brand awareness, reduce fraud, and improve sales.
The global Gift Cards Market study covers an in-depth analysis of the market on the basis of several important parameters such as market size, sales, sales analysis, and driving factors. Furthermore, the report includes Porter’s five forces model, financial analysis, portfolio analysis, and business overview of services and products which offers a fair idea about the current market state and the possible future opportunities.
The global Gift Cards Market report covers the analysis of marketing channels, downstream customer surveys, upstream raw materials, and the latest industry development trends. This analysis provides a piece of essential information regarding raw material suppliers, manufacturing equipment suppliers, prime customers, and major distributors.
Key benefits for stakeholders
- The study provides in-depth analysis of the global Gift Cards Market share along with the current & future trends to illustrate the imminent investment pockets.
- Information about key drivers, restrains, & opportunities and their impact analysis on the market size are provided in the report.
- Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- An extensive analysis of the key segments of the industry helps to understand the global Gift Cards Market trends.
- The quantitative analysis of the global Gift Cards Market from 2020 to 2027 is provided to determine the market potential.
The report is segmented into type, application, and end user. The report outlines the highest-grossing segment and fastest-growing segment which offers an understanding of lucrative opportunities in the market. The Gift Cards Market study offers a detailed study of the past and current market trends as well as future opportunities. The report offers the study of the market trends and upcoming opportunities that help comprehend the driving factors of the industry. Furthermore, the study provides granular, robust, and qualitative data.
The Gift Cards Market report covers a detailed analysis of the major market players that are currently active in the market. These players are Amazon.com, Inc., American Express Company, Blackhawk Network Holdings, Inc., Fiserv, Inc., Givex Corporation, InComm Payments, PayPal, Inc., Paytronix Systems, Inc., Qwikcilver Solutions Pvt Ltd., and Walmart Inc.
The study of these companies covers the company overview, price analysis, value chain, and portfolio analysis of services and products. These market players have adopted various strategies such as new product launches, partnerships, joint ventures, and mergers & acquisitions to maintain their Gift Cards Market position.
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CHAPTER 3:MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key forces shaping gift cards industry/market
3.4.Market dynamics
3.4.1.Drivers
3.4.1.1.Rise in demand for advanced payment solutions
3.4.1.2.High adoption rate of smartphones
3.4.1.3.Increase in demand for innovative products
3.4.2.Restraint
3.4.2.1.Lack of security
3.4.3.Opportunity
3.4.3.1.Surge in demand for gift cards from developing countries
3.1.COVID-19 impact analysis on gift cards market
3.1.1.Impact on gift card market size
3.1.2.Change in consumer trends, preferences, and budget impact due to COVID-19
3.1.3.Framework for solving market challenges faced by gift cards solution providers
3.1.4.Economic impact on gift cards solution providers
3.1.5.Key player strategies to tackle the negative impact
3.1.6.Opportunity window analysis for gift cards solution providers
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