People, nowadays, are increasingly looking for new innovative ways of entertainment and finding peace in their life. Frustration and stress are the common disorders faced by people in the urban area and thus, trying to find some green zone to get rid of their monotony has become quite natural for them.
Agritourism has appeared as a different approach and opened a new path for people to explore unique ways to get off the boredom in life. With agritourism, when people can come across new farm activities, they can also find green peace ambiance they can hardly find in urban extents. Agritourism is now gaining huge traction in the farmer community too since it not only offers a scope for them to procure additional income, but also assuages the path for better sustainability. It comes with huge potential to dole out good business to the farmer clan as it is economical too.
According to Allied Market Research, the global agritourism market is projected to showcase a considerable CAGR from 2021 to 2027. In the last few years, there’s been a steep incline in demand for farm stays across the world along with growing curiosity about rural activities, especially among the young generation. This, in turn, has driven the growth of the agritourism market in more than one way. At the same time, travel agents in agritourism are also playing an important role in vending the agritourism packages since there is not really enough knowledge about ecotourism and associated concepts among individuals.
It is still an unexplored sphere of the tourism sector, as there might be people who have encountered farm activities and even have stayed at farms but are still not familiar with it is Agritourism. Here, along with offering lucrative holyday packages, the travel agents, in the majority of countries, are also creating huge awareness about the new concepts of agritourism, which has driven the market growth in several ways. The major players in the industry are emphasizing on innovative strategies such as smart alliances and new product developments in different provinces to reinforce their market reach, thereby boosting the demand for agritourism even more.
Provided how susceptible farmers are to the stringent government dictums, whims & quirks of the monsoon, and an array of other external factors, it has t for them to turned out to be highly important for them to take recourse to a suitable measure, so as to heighten their income. Pandurang Taware, aged 52, a farmer’s son from Maharashtr’s Baramati district, proclaims that the initiation of agritourism has helped more than six-hundred earn around rupees fifty-eight crore in the last financial year before Covid-19 made its appearance. As per his beliefs, farmers should really explore and unravel novel approaches to broaden their horizons and intensify their revenue.
Covid-19 scenario-
Here, it’s worth mentioning that the outbreak of the pandemic has had a negative impact on the agritourism market. The global lockdown forced people to get into the ‘new-normal’ dictums such as staying at homes to curb the spared of the virus. In most of the regions, travels got banned and boundaries were closed that that hampered the agritourism activities pretty directly. However, major vaccination drives have been initiated by the government bodies across the world and with this new drift on board, the global situation has started being ameliorated. The agritourism market is also projected to recover, in terms of revenue, very soon.
he global agritourism market is segmented on the basis of activity, sales channel, and region. Based on activity, the market is divided into on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others. The on-farm sales segment dominated the market in 2019, accounting for nearly three-fifths of the market. However, the accommodations segment is expected to manifest the highest CAGR of 18.0% during the forecast period.
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On the basis of outdoor recreation, the market is classified into travel agent and direct. The travel agent segment held the largest share in 2019, contributing to more than two-thirds of the market. However, the direct segment is projected to register the highest CAGR of 14.0% during the forecast period.
The global agritourism market is analyzed across various regions such as North America, Europe, Asia-Pacific, and LAMEA. The market across Asia-Pacific is anticipated to portray the highest CAGR of 16.9% during the forecast period. However, the market across North America held the largest share in 2019, accounting for nearly two-fifths of the market.
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The global agritourism market report includes an in-depth analysis of the major market players including Agricultural Tour Operators International, Bay Farm Tours, Agrilys Voyages, Farm to Farm Tours, Blackberry Farm, LLC, Harvest Travel International, Greenmount Travel, Select Holidays, Field Farm Tours Limited, and Stita Group.
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