Graphic display controller is an electronic device generating video signal. It consists of integrated circuits that produces TV signal in a video display system. The continuous focus on enhancing passenger’s in-car experience by automotive original equipment manufacturers (OEMs) is the key factor for growth of automotive graphic display controller market. Moreover, with the growth and convergence of infotainment, telematics, and advanced driver assistance systems (ADAS) the design of vehicle human machine interface (HMI) is taking on a new significance. The electronic display plays an important role in the information and control function. Electronic information system such as the central display presents colour map-based navigation information and in-vehicle entertainment using audio-video equipment for comfortable driving. The head up display also shows the speed, turn signal indicator, night vision images, and other information required for quick decision making. Thus, expanding sensor technology, continuous innovation in vehicle connectivity and augmented reality in automobiles will further strengthen automotive graphic display controller market.
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COVID-19 Impact Analysis:
COVID-19 pandemic has affected the global economy in various countries since, the lockdown has caused travel bans and business shutdowns. Due to the lockdown all the automobile manufacturing has been halted. Thus, there has been a disruption in the demand for automotive graphic display controller. Also, due to lockdown and social distancing norms there has been unavailability of workforce for software development and manufacturing of hardware component required for automotive graphic display controller. Furthermore, automotive graphic display controller is an evolving sector, but COVID-19 had a negative impact on the market. In addition, COVID-19 had a positive impact on the electric vehicles market since the sales of electric vehicles has increased than the previous year. Thus, it is expected post the pandemic, the demand for automotive graphic display controller will increase again since the market of electric vehicle is also growing.
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Top Impacting Factors
- Rise in demand for electric vehicles, rise in demand for advance technologies, rise in sale of luxury vehicles will drive growth of the market.
- However, lack of skilled workforce to develop software programs, complex manufacturing applications, and high cost can hamper growth of the market.
- Moreover, rise in R&D about new technologies, rise in usage of ADAS in vehicles, and rise in demand for autonomous vehicle act as an opportunity for growth of the market.
Market Trends
Rise in demand for electric vehicles
The increasing demand for alternative fuel vehicles has fuelled the demand for electric vehicles. In addition, to reduce crude oil consumption, automotive emissions, and air pollution, governments authorities across the world have adopted and implemented favourable policies which promote the use of electric vehicles. Moreover, the stringent regulations imposed by governments to reduce the negative environmental impact has forcing the automotive manufacturers to develop and promote electric vehicles. The rise in electric vehicle have increased the demand for automotive graphic display controller. For instance, Socionext America Inc. manufactures automotive graphic display controllers its product SC1701 series enables highly optimized and cost-effective solutions for a broad range if in-vehicle remote display uses. It performs all graphic processing, including safety and integrity related functions by its signature unit. Moreover, it has dual display controller which allows flexible architectures with more than one display in a single chain. All these factors are expected to drive growth of automotive graphic display controller market.
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Key Benefits of the Report:
- This study presents the analytical depiction of the automotive graphic display controller market along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with challenges of the market .
- The current market is quantitatively analyzed to highlight the automotive graphic display controller market growth scenario.
- The report provides detailed automotive graphic display controller market analysis based on competitive intensity and how the competition will take shape in coming years.
Questions answered in the automotive graphic display controller market research report:
- Which are the leading market players active in the automotive graphic display controller market?
- What would be the detailed impact of COVID-19 on the market?
- What current trends would influence the market in the next few years?
- What are the driving factors, restraints, and opportunities in the automotive graphic display controller market?
- What are the projections for the future that would help in taking further strategic steps?
Automotive Graphic Display Controller Market Report Highlights
| Aspects | Details |
| By Type | LCD Controller Touchscreen Controller Multi Display Smart Display Graphic LCD Controller |
| By Application | On-Board Navigation Systems In-Vehicle Entertainment Driver-Vision-Assistance Systems Vehicle-parking Head-Up Display |
| By Product | Centre Stack Display Instrument Cluster Display Head-Up Display Rear-Seat Entertainment Display |
| By Vehicle Type | Passenger Vehicle Commercial Vehicle |
| By Screen Size | <5” 5”-10” >10” |
| By Region | North America (U.S., Canada, Mexico) Europe (France, Germany, UK, Russia, Rest of Europe) Asia-Pacific (China, Japan, India, South Korea, Rest of Asia-Pacific) LAMEA (Latin America, Middle East, Africa) |
| Key Market Players | Toshiba Corporation, Renesas Electronics Corporation, LG Display Co. Ltd., Solomon Systech, Intersil Corporation, Texas Instruments Inc., Samsung Electronics Co. Ltd., Seiko Epson Corporation, Fujitsu Limited, Novatek Microelectronics Corporation |
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