The global non-alcoholic drinks marketwitnessed sudden downfall in the sales and distribution of soft drinks. Furthermore, the cancellation of international sports events such as Indian Premier League (IPL) 2020, Cricket World Cup 2020, Olympics, and other events has impacted the overall sales of beverages negatively. The market is expected to set back at its previous growth trend over the next couple of years. Consumers’ demand toward maintaining health & wellness and functional beverages has impacted the market. In addition, new compelling products with unique flavors and innovative packing by companies are expected to fuel the market growth. Furthermore, surge in disposable incomes in emerging economies has increased the adoption of non-alcoholic drinks. However, rise in awareness of obesity due to beverages with high-calorie sweeteners hinders the market growth. Apart from this, the introduction of tax on soft drinks has hampered the market growth.
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The players who operate in the global non-alcoholic drinksmarket have adopted various developmental strategies toincrease their market share, gain profitability, and remain competitive in the market. The key players operating in the non-alcoholic drinks market include- A.G. Barr, Dr. Pepper Snapple Group, DydoDrinco, Attitude Drinks, Co., Livewire Energy; Calcol, Inc., Danone, Nestlé S.A., PepsiCo, Inc., and the Coca-Cola Company.
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By price point, the demand for the premium and luxury drinks has rapidly increased owing to the rise in adoption of premiumization among the consumers. The consumers are increasingly spending on luxury products owing to the health benefits offered by the ingredients used such as low-sugar contents, sugar-free contents, and others.
Key Benefits of the Report:
- The report provides a quantitative analysis onnon-alcoholic drinks market, market trends, estimations, and dynamics of the non-alcoholic drinksmarket size from 2020 to 2031 to identify the prevailing opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and streng then their supplier–buyer network.
- In-depth analysis, the market size, and segmentation assist to determine the prevailing non-alcoholic drinks market opportunities.
- The major countries in each region are mapped according to their revenue contribution to the non-alcoholic drinks market.
- The market player positioning analysis facilitates benchmarking and provides a clear understanding of the present position of the market players in the non-alcoholic drinksindustry.
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