Growing preference for video-on-demand and high-definition channels and increase in demand for alternative investment drive the global internet protocol television market. Based on region, North America held the largest share in 2021, contributing to more than one-third of the global internet protocol television market share.
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The IPTV market is segmented on the basis of by component, application type, industry vertical, and region. On the basis of the component, the market is categorized into hardware, software, and services. On the basis of application type, the market is bifurcated into non-linear television, and linear television. By device type, it is divided into smart phones & tablets, smart TVs, and desktops & laptops. By transmission type, it is classified into wireless, and wired. By industry vertical, it is classified into advertising & marketing, media & entertainment, IT & Telecom, healthcare, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Based on component, the hardware segment held the highest share in 2021, accounting for nearly two-fifths of the global internet protocol television market. However, the service segment is expected to register the highest CAGR of 10.9% from 2022 to 2031, and is expected to continue its leadership status during the forecast period.
Based on application, the non-linear TV segment accounted for the highest share in 2021, contributing to nearly two-thirds of the global internet protocol television market, and is expected to maintain its lead in terms of revenue during the forecast period. However, the linear TV segment is expected to manifest the highest CAGR of 11.0% from 2022 to 2031.
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Based on region, North America held the largest share in 2021, contributing to more than one-third of the global internet protocol television market share. In addition, the Asia-Pacific region is expected to manifest the fastest CAGR of 13.0% during the forecast period, and is projected to maintain its dominant share in terms of revenue in 2031.
Leading market players of the global internet protocol television market analyzed in the research include Akamai Technologies, AT&T Inc., Ericsson, Verizon Communications Inc., Broadcom Inc., TRIPLEPLAY SERVICES LTD., Deutsche Telekom AG, Cisco Systems Inc., Huawei Technologies Co., Ltd., Airtel India.
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Covid-19 Scenario:
- The outbreak of the COVID-19 pandemic had a positive impact on the growth of the global internet protocol television market, owing to implementation of global lockdown which resulted to adoption of ‘work-from-home’ practices.
- The rising trend of internet usage in households had resulted in the higher internet consumption. The need to subscribe for better internet packages with faster speeds and provision offered by service providers to adhere to add-on facilities such as IPTV services at minimal prices had further offered an impetus to the industry growth during the pandemic.
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