Bottle warmer is an electronic device that especially designed to warm up bottles filled with baby milk or formula at accurate temperature that directly is used to feed babies. Many different types of bottle warmers are available that works on different technology such as battery and electrical bottle warmer. Bottle warmer are recent innovation and modern method for preparing baby milk and formula, baby bottle helps to save time as traditional method is time consuming process. Bottle warmers market has shown a significant growth in last few years as it is widely used by newly mothers to serve healthy food to baby and with right temperature. Bottle warmers are affordable and user friendly gadgets, increasing birth rate of babies and rise in innovation of bottle warmer is major factor in growth of global bottle warmer market and expected to be more inclining in forecast period.
Market Scope and Structure Analysis
COVID-19 Impact Analysis-
- During COVID-19, globally many industries were suffering from great economic crises; spread of COVID-19 virus has led to great daunting effecton global bottle warmermarket.
- To control spread of corona virus diseases, nation-wide lockdown was imposed by government resulted in huge disruption in supply chain of raw material and looming of production cycle of bottle warmermarket. Restraints were imposed by government on electronic and digital stores, brand store and baby speciality store that led to great hampering in demand of bottle warmermarket.
- E-commerce has played vital role in uplifting supply chain of bottle warmeras it helps to cover wider range and cater demands of customer. Customers are also started shifting to online shopping method and hesitating and avoiding to going for instore purchases to control spread of corona virus diseases.
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Top Impacting Factors-
- Birth rate of babies is significantly rising and resulting in rapid increase in number of babies, bottle warmers have become essential devices in routine life as it helps to make newly mothers life effortless. Warming milk in bottle warmer is very easy and covenant, mothers just have to put milk into bottle and fit it to bottle warmer, they also have option to make frozen baby formula in bottle warmer. Increase in number of babies and rise in usage of bottle warmers in residential sector is a key factor in growth of global baby bottle warmer marker.
- In recent years usage of internet has rapidly increased among consumers and they have become more aware about availability of baby health care products such as bottle warmers. With the changing lifestyle of consumer they have become busier with their work schedules, to save time and make their life easy they are opting for smart baby care products. Especially rise in number of working women led to rise in spending capacity of women on bottle warmer as it helps to make formula or milk preparing process convenient. Rise in awareness among consumers about bottle warmer and rise in dependency of people on smart baby care products is key driver in growth of global bottle warmer market.
- Rise in usage of BPA free bottle warmer is one of the significant factorsthat is propelling demand of bottle warmer; people have become more literate and getting more insight about products. Bottle warmers are majorly made up of plastic body, plastic contain some harmful substances such as BPA, this harmful substances contain polycarbonate plastic. FDA expressed that use of BPA in baby products may cause cancers to babies and toxic for babies, key manufacturers have started manufacturing BPA free baby bottles that is 100% safe and non-toxic for babies. Increase in awareness among consumers about harmful effects of BPA plastic products and rise in usage of BPA free bottle warmer is prime factor in growth of global bottle warmer marker.
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Market Trends-
- Surge in Launches of Bottle Warmer to Flourish Global Market
Key player are highly investing in innovation of products and engaged with research &development process, to offers improvised and innovative products to catering demand of consumers and to compete with competitors and rival products.Key players have introduced many different type of bottle warmer such as car bottle warmer, potable bottle warmer and feeding system bottle warmer. Car bottle warmer is latest and recent innovation, these car bottle warmer helps to warm baby milk or formula while travelling or driving, it is simply get connected with cigarette litter in cars or power socket. Portable bottle warmers are simple to car bottle warmer as it allows consumers to warmup bottle when they are out and at remote places, other warmer device such as stoves or induction take more time to warm up bottle as compared to bottle warmer device. Feeding system bottle warmer has extra section in it to normalise bottle temperature and to keep ready formula of babies. Many key players such as Philips Avent has also introduced 3-in-1 electric bottle warmer to warmup and sterilise baby feeding bottle. Rise in innovation in bottle warmer is prominent factor that is accelerating growth of global bottle warmer market.
- Growing Concern of Consumers about Infants’ Health
In last couple of years parents have become more concerned about babies health and globally influencing demand of bottle warmer. Babies usually have habit of breastfeeding. Bottle warmer helps to get rid of breastfeeding habits of kids as it offers constant taste of milk every time when is served to babies and they easily get habit of new taste. Many time babies consuming milk and formula as they don’t get constant taste that may led to Collins in babies, parents are opting for modern and smart gadgets as it offers good meals to babies and meals plays vital role in growth and development of babies. Growing concern of consumers about infants’ health and adaption of baby care products such as bottle warmer is an utmost factor in fuelling growth of global bottle warmer market.
- Rapid Rise in Use of Bottle Warmers among Hospitals and Baby Care Centers
Now a days majority of reputed hospitals are offering bottle warmer in maternity rooms in order provide better hospitality services, Bottle warmers helps to warmup milk evenly and serves baby at accurate and constant temperature. Hospitals and baby care centre have to serve large number of babies; bottle warmers are convenient and time saving gadgets, as it helps to warm milk and baby formula in just 3 minutes. Now consumers have option to warm babies’ formula or milks according to their convenience, bottle warmer are user friendly and time saving gadgets. Rapid rise in use of bottle warmers among hospitals and baby care centers is vital and weighty factor that is boosting growth of global bottle warmers market.
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Key Benefits of Report-
- This study presents the analytical depiction of the bottle warmer industry along with the current trends and future estimations to determine the imminent investment pockets.
- The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the bottle warmer market share.
- The current market is quantitatively analysed to highlight bottle warmer market growth scenario.
- Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
- The report provides detailed bottle warmer market analysis based on competitive intensity and how the competition will take shape in coming years.
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