The master data management market today is influenced by many drivers, restrains and opportunities. Indispensable need to install centrally located or managed data, growing requirements for verification and compliance, and multiplying needs for excellent business performance and data quality are some of the many factors driving the MDM market.
However, current apprehensions over data security as well as lack of awareness about the advantages associated with the data management solutions are the prime factors hindering the progress of the master data management market size. Nonetheless, incorporation of integrated vendor solutions is anticipated to offer new opportunities to the service providers.
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The master data management market is segmented in terms of applications, end users, deployment models, industries, and geography. In terms of application, the market is segmented into product data, supplier data, customer data, and others. The deployment models favored by enterprises consists of on premise and cloud based model.
Small and medium business enterprises and large enterprises are considered to be a major end users of the market. Industries served by the master data management market include BFSI, IT and telecom, media and entertainment, healthcare, retail, manufacturing, and others. Regions expected to observe tremendous growth in the MDM market are North America, Europe, Asia-Pacific and LAMEA.
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In recent times, major master data management market players are seen investing generously in research and development. Likewise, these brands are also exploring new markets to make their presence felt and increase their customer database. Business strategies such as joint venture, and acquisitions and mergers have further helped the prominent vendors to expand their product portfolio.
Key Benefits For Stakeholders
- Extensive evaluation of master data management industry entry strategies and effective marketing channels forms an important part of the study
- Descriptive function of the research digs deep into the major drivers, restraints and opportunities, shaping the future of the market worldwide
- The study further outlines the technology advancements and policy amendments that determine the master data management market growth and master data management market share
- Extensive information on new markets, launches, collaborations, acquisitions and mergers highlights how enterprises stay competitive
- SWOT analysis of the master data management market brings to the table the weaknesses, strengths, opportunities and threats and also pin points how brands manage of stay competitive
- The research puts a special emphasis on the industries expansively embracing the MDM
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Prominent Leaders:
Some of the many prominent leaders include of IBM Corporation, Tibco Software, SAP AG, SAS Institute Inc., Riversand Technologies, Teradata Corporation and others.
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