According to a new report published by Allied Market Research, titled, “Faucet Market by Application, Product Type, Material, and End User: Opportunity Analysis and Industry Forecast, 2021–2027,” The faucets market size was valued at $37.8 billion in 2019 and is estimated to reach $59.2 billion by 2027, registering a CAGR of 7.8% from 2021 to 2027. Faucets are devices that deliver water in a plumbing system. These faucets are majorly used in the kitchen, bathroom, and other areas where water is required at regular intervals.
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According to the United Nations, a large part of the world is currently undergoing urbanization. Nearly 54.8% of the world’s population presently lives in urban areas. Growth in urbanization has resulted in increased awareness for more advanced sanitary fittings such as faucets. Increase in number of nuclear families, especially in developing countries coupled with rise in urbanization creates a huge demand for faucets. Thus, rapid urbanization has led to increased need for basic sanitation, which is expected to create more demand for faucets during the forecast period. High price and remarkable popularity of faucets brands such as Delta, Grohe, Kohler, Peerless, Moen and others, have led to the advent of counterfeit brands. Counterfeit brands are generally prevalent in the developing economies where customers are highly price-sensitive. This factor restricts the sale of the existing original faucet brands in these regions. Counterfeit brands are of low quality, and often lead to inconvenience & safety issues that subsequently develop negative perceptions among customers. Online distribution channel is one of the major platforms, where transaction of counterfeited brands can be easily concealed. Counterfeit faucets are dangerous to consumer health as they can introduce toxic material such as lead, arsenic, and others, into drinking and cooking water in small quantity. Thus, these counterfeit products create a negative image of faucet products among consumers and thus, hamper the growth of faucet market. Smart faucets are gradually gaining popularity into smart home portfolios. Consumers across the global market view faucets products, rather bathroom products as a medium through which they can showcase their wealth and premium lifestyle. This has caused the faucet market to gradually incline toward creating a premium, niche segment within their offerings. This shift from the mid segment to the premium sub-segment has been largely due to the result of higher spending power and change in perceptions of bath products as lifestyle products. In addition, manufacturers are developing various faucets with unique designs to cater to the premium segment of customers by offering automatic, or manual types of faucets. Also, rise in hygiene among consumers has contributed toward the growth of electronic enabled growth of faucet market.
These products are equipped with various motion sensors, touch sensors, and temperature gauges that allow consumers to effectively control and monitor water usage in the kitchen and bathrooms. Furthermore, these products offer hands-free technology through various sensors and internet connectivity, which adds more luxury, connectivity, and convenience to the customer’s life.
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Lockdowns imposed due to the outbreak of COVID-19 pandemic has resulted in temporary ban on import & export and transportation activities, which has disrupted supply chain. This, in turn, led to decline in growth of the faucets market in the second, third, and fourth quarter of 2020. However, the market is expected to recover by the first and second quarter of 2021 as the demand for infrastructure and home consumer appliances industry increases.
In addition, the sharp decline in consumer expenditure highly affected the demand in most of the Asia countries. Reduced expenditure of consumers during the lockdown highly impacted the market for home products, including faucets.
The faucet market is segmented on the basis of application, product type, material, end user, and region. By application, the market is categorized into bathroom, kitchen, and others. By product type, the market is bifurcated as electronic and manual. By material, the market is classified into metal, and plastic (PTMT). By end user, the faucet market report is classified into residential, and commercial. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Increase in household units across the globe, rise in urbanization, and development of smart/electronic faucet market trends are the major factors driving the faucet market growth. Moreover, consumer preference has shifted toward smart home technologies including smart faucets, bathrooms, and electronic appliances, which is further expected to boost the market growth.
According to the faucet market analysis by application, the bathroom segment generated the highest revenue in 2019 and is expected to remain dominant throughout the forecast period. The growth is supplemented due to high investment in residential and commercial sectors mainly in the hotel industry.
Based on product type, the manual segment generated the highest revenue in 2019 and is expected to remain dominant throughout the forecast period. However, the electronic segment is expected to grow at a CAGR of 10.6% from 2021 to 2027.
Based on region, Asia-Pacific accounted for 55.11% faucet market share in the global market in 2018 and is expected to remain dominant during the forecast period. Asia-Pacific is expected to witness growth with the highest CAGR of 8.6% throughout the forecast period, owing to rise in demand from developing countries, and strong growth in the real estate sector.
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Key findings of the study
- The faucet market size was at $35.8 billion in 2019 and is estimated to reach $59.2 billion by 2027, growing at a CAGR of 7.8% throughout the forecast period.
- Based on material, the plastic (PTMT) segment is expected to witness rapid growth, registering a CAGR of 10.2% during the forecast period.
- Based on end user, the residential segment held the highest share in the faucet market in 2019.
- In 2019, U.S. was the most prominent market in North America and is expected to grow at a significant CAGR throughout the forecast period. Asia-Pacific dominated the market in 2019, accounting for 55.4% of the faucets market share.
The key players in the faucet industry profiled in the report are Danze, Inc., Fortune Brands Home And Security, Inc., Lixil Group Corporation, Masco Corporation, Paini (Uk) Ltd, Roca Sanitario, S.A., Franke Group, Sloan Valve Company, Spectrum Brands, And Toto Ltd.
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